Christmas adverts 2023 – from most controversial to fans ‘crying’ seconds in

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  • Christmas adverts, more often than not, have followed a pattern of making people feel when they watch the mini clips, but this year it seems some companies took a slightly different turn.

    While some have always added humour into their ads, others have made it their mission to tug at the heartstrings of its viewers, but this year fans couldn’t help but notice that wasn’t quite the quota for this year. With most adverts out to the public ahead of Christmas, we’ve rounded up some of the best.

    Some are deemed simple yet effective, with the perfect cast and vibe to it, while others have been flooded with controversy upon its release. From the beloved Coca-Cola advert to John Lewis’ famous clip, fans have had a lot to say.

    As Christmas itches closer and the adverts all hit the screens, we’ve had a look at some of the most viral ones of the month.

    1. M&S Clothing

      M&S was hit with a wave of controversy after sharing their advert. The principal of the clip was to do the things you love, not the things you feel pressured to do. However, some people felt the advert was digging at tradition. The advert ends with "This Christmas, do only what you love".

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    2. Baileys

      The Baileys advert was showered with love online for its upbeat miniclip. The advert focused on the drink with carollers singing its praises while a luxurious-looking glass was poured for Hannah Waddingham, who found herself in yet another festive ad this year.

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    3. Boots

      Boots stuck to their usual recipe which saw them finding the perfect gifts for various people. But this year it was focused on hunting for the perfect gift for Santa while dishing out presents to all kinds of workers including train staff and a pilot.

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    4. Asda

      Asda has been focusing on tradition for the past couple of years and after using a development of Elf for their ad last year, they opted for another classic with Michael Bublé. It showed the singer reviewing the festive food as they displayed everything they’ve got coming up over the next few weeks.

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    1. McDonald’s

      McDonald’s is another that usually tugs on the heartstrings, but this year they carried on with their Fancy a McDonald’s? theme. It seemed the clip was more aimed at adults in the light-hearted and fun snippet – with a nod to Love Actually too. The clip ended on hundreds of people rushing to get a festive snack from the fast food chain.

      (Image: McDonald’s)5 of 10
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    2. Lidl

      Lidl’s advert has possibly become the most popular of the year after viewers were left in tears over the storyline. It follows a Racoon trying desperately to get a toy back to a little boy after it was dropped in the street. At the end, the Racoon was greeted by the family dog who brought him a treat on Christmas Day. One user wrote on X: "The new Lidl Christmas advert has really got me sitting here crying oh my God."

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    3. Sainsbury’s

      Sainsbury’s ad saw a little girl ask a question about Santa as she asked what he eats for Christmas. The advert was hit with a lot of love as one user wrote: "At last, a Christmas ad that actually gives me that warm, festive feeling. A lovely wholesome sweet ad, well done Sainsburys."

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    1. Coca Cola

      The Coca Cola advert made a sweet nod to all those people who help others get in the festive spirit by dressing up as Santa for the little ones. With the concept ‘anyone can be Santa’ Father Christmas was seen all over the place in restaurants, the gym and the laundrette.

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    2. John Lewis

      The John Lewis advert sparked a lot of controversy this year given how it usually tugs on the heartstrings but many stated the "light-hearted silliness" was what made it special. However, others begged for the previous style of adverts to return after the brand switched their provider this year.

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    3. Aldi

      Aldi’s Christmas advert was pretty much the concept of Charlie and the Chocolate Factory. Their beloved Kevin the Carrot was the star of the clip, and people loved the mini clip. Kevin played a similar character to Charlie and ultimately wanted to share his good fortune with everyone, pushing the importance of goodwill.

      (Image: Aldi)10 of 10
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