Mipcom: China Named Country of Honor, Tencent’s Sun Zhonghuai Set as Keynote Speaker

China has been named the country of honor at next month’s Mipcom Cannes TV entertainment market (Oct 16-19).

More than 300 delegates and nearly 40 companies from the Middle Kingdom are expected at this year’s market, the country’s biggest presence at Mipcom since 2019.

Sun Zhonghuai, VP of Tencent and CEO of Tencent Online Video, China’s biggest streaming video platform will give a keynote speech on the first day.

As one of the conference’s Media Masterminds, Sun is expected to share insights into the roles that art and technology play in shaping Tencent Video’s strategy within the ecosystem of one of the world’s largest multimedia companies. He will also address the opportunities for international partnerships within content and streaming.

Across the week, the specially curated program of events will spotlight China’s co-production, acquisition and distribution activities and opportunities.

Other events include Fresh Content China, a session presented by the China Pavilion, featuring both the country’s latest output alongside creatives from the China TV industry who will share learnings from its evolution domestically and internationally.

Further sessions include masterclasses focusing on successful format adaptations and the use of latest technology within production, and showcases specializing in the latest in animation, scripted and non-scripted content to be emerging from the country.

“The country of honor spotlight provides an unrivalled insight and discovery which can unlock further global deal-making and partnership opportunities. We look forward to welcoming everyone who has kindly agreed to contribute to what will be an unmissable program of events,” said Lucy Smith, director of Mipcom Cannes. China was previously the country of honor at Mipcom in 2018.

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