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Nestle have announced plans to discontinue their iconic Caramac chocolate bar in what consumers are calling “a sad day”.
After 60 years of production, Nestle has made the “difficult decision” to stop selling the “golden” chocolate bar partly due to dwindling sales in recent years.
In a move that the confectionary giant acknowledges will “disappoint our customers”, Nestle hopes consumers can “understand why we took this decision.”
Famed for its signature yellow and red wrapping and lack of cocoa, Caramac proved a popular treat amongst the British public thanks to its unique taste.
The name Caramac comes from a combination of the word Caramel and Mackintosh – its original manufacturers. Produced in Norwich until 1996, operations moved to Nestle’s Fawdon factory in the North East of England.
READ MORE: Nestlé makes major change to popular chocolate product
A statement from Nestle read: “Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we’re proud of all our products and don’t like to disappoint our consumers.
“We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it.”
Looking to the future, the food and beverage company explained: “We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers’ taste buds.”
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Nestle is responsible for manufacturing popular brands such as KitKat, Smarties, Aero, Milkybar and Quality Street.
One X, formerly Twitter, user responded to the news, saying: “Just heard the devastating news that #Caramac bars are to be discontinued… My mum loves them…
“Quite partial myself. Will have to get down to the local shop and stock up!”
“Just when you think things couldn’t get any worse they go and decide to stop making Caramac bars. When will this injustice end!!!!” a nostalgic user passionately remarked.
While responding to the “devastating” news another user simply added: “Today is a sad day.”
However, a less distraught user mused: “I don’t think I’ve had a Caramac since the 1980s, so I guess I’m partly responsible for their demise,” before adding, “Kinda want one now, though.”
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