Holly Willoughby could save career with ‘complete pivot’ as TV days ‘numbered’

Holly Willoughby quits ITV’s This Morning after 14 years

This Morning star Holly Willoughby may be better off “undertaking a complete career pivot,” following her exit from the ITV show this week.

The presenter stepped down from her hosting duties after 14 years fronting the programme four days a week.

ITV were reportedly left blindsided by her move and are said to have only found out minutes before she announced it on Instagram on Wednesday.

Many have since been questioning whether she will now pull out of Dancing on Ice next year, but according to Chief Executive of Go Up PR agency Edward Coram-James, she should go for a complete change.

In a bid to stay “future-proof”, Edward says a new “protected” opportunity could be best for Holly, with the ever-increasing shift from terrestrial-based programming to streaming-based content such as Netflix.

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He said: “I believe that Willoughby’s days were numbered.

“Controversy or no controversy, Holly would be much better off undertaking a complete career pivot, moving towards the types of broadcasting that are much better protected and more suited to streaming habits – documentary narration/presenting, reality TV hosting, travel and adventure broadcasting, and news anchoring.

“These are the types of gigs that the forward-looking presenter will be turning their head towards,” he added to The Mirror.

Holly is believed to have earned £700,000-£1million a year for her job fronting This Morning. She also earns a wage as the brand ambassador for Marks and Spencer and Garnier.

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In 2021, Holly announced her own adventure with Wylde Moon, a website which features beauty, fashion and lifestyle content.

The presenter’s only known future move is her upcoming stint on ITV’s Dancing on Ice, which returns next year.

Neither she nor ITV have spoken about the skating show since her exit, but the company’s managing director of media and entertainment Kevin Lygo, hinted that the door is still open for her.

In a statement addressing her This Morning departure, he said Holly remained “a much-loved member of the ITV family” and that he looked forward to working with her in the future.

Holly said leaving This Morning was a “difficult” decision made for her and her family in a lengthy statement shared with fans.

The presenter is a mum to three children she shares with her long-term husband, TV producer Dan Baldwin.

According to Mail Online, executives at the BBC have been discussing potential ways to entice the presenter over to them for some of their biggest shows.

Her husband already has strong links to the corporation with his company Hungry Bear, founded in 2014.

He and his team have produced content for BBC shows such as Michael McIntyre’s Big Show, The Wheel, and the forthcoming Gladiators revival, to name a few.

This Morning airs weekdays from 10am on ITV.

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