{"id":232470,"date":"2023-08-27T12:36:22","date_gmt":"2023-08-27T12:36:22","guid":{"rendered":"https:\/\/mystylenews.com\/?p=232470"},"modified":"2023-08-27T12:36:22","modified_gmt":"2023-08-27T12:36:22","slug":"im-a-money-pro-the-clever-decoy-item-cinemas-sell-to-make-you-spend-more-money-its-why-you-want-the-large-popcorn-the-sun","status":"publish","type":"post","link":"https:\/\/mystylenews.com\/fashion\/im-a-money-pro-the-clever-decoy-item-cinemas-sell-to-make-you-spend-more-money-its-why-you-want-the-large-popcorn-the-sun\/","title":{"rendered":"I\u2019m a money pro &#8211; the clever decoy item cinemas sell to make you spend more money &amp; it&#x27;s why you want the large popcorn | The Sun"},"content":{"rendered":"<p>DO you ever spend way more than you wanted to when you go to the cinema?<\/p>\n<p>A money expert has revealed the clever psychological trick brands do to make you spend more, and it explains why you want the large popcorn.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/d5572543-3705-4fc4-8d3b-6588b0a20552.jpg\"><\/p>\n<p>The woman explained it\u2019s all down to cinemas selling a \u201cdecoy\u201d product to fool you into selecting a large option.<\/p>\n<p>She said: \u201cHow movie theatres use psychology to make you spend more money.<\/p>\n<p>\u201cThe Decoy Effect is a principle that essentially impacts our ability to compare things like price and size to make decisions.\u00a0<\/p>\n<p>\u201cThe best example is popcorn pricing.<\/p>\n<h2><span>More on hacks<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/The-Knot-Churros-Afternoon-Tea.jpg\"><\/p>\n<h3>I\u2019m a pro &#8211; restaurants use different colours make you feel more hungry<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/ROB-KIDS-AIRPORT-ON-TIME-COMP-1.jpg\"><\/p>\n<h3>Mum-of-22 Sue Radford shares clever trick for getting kids to an airport on time<\/h3>\n<p>\u201cIf you went to the theatre and saw a small and large option, you would pick based on how much popcorn you wanted to eat.<\/p>\n<p>\u201cOnce there are three options, people start to rely on comparison more than they do their desire or even need.\u201d<\/p>\n<p>The woman, who posts under Your Rich BFF, showed an example of a small popcorn being $4, a medium being $6.50 and a large being $7.<\/p>\n<p>She continued: \u201cIn this scenario if you are an average person you are opting for the large because at 50 cents more it feels like a meaningfully better deal than the medium.<\/p>\n<h2>Most read in Fabulous<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/tp-composite-grooming-gang.jpg\"><\/picture>\n<section class=\"css-1r4x4sg\"><span>GROOMING HELL <\/span><\/p>\n<h3>I was raped 22 times by a grooming gang &#8211; I&#x27;ll never get my childhood back<\/h3>\n<\/section>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/dk-comp-brain-cancer-1.jpg\"><\/picture>\n<section class=\"css-1r4x4sg\"><span>MUM&#x27;S HEARTBREAK <\/span><\/p>\n<h3>I&#x27;ve just months left to be mum &#8211; I&#x27;ve written messages to last a lifetime<\/h3>\n<\/section>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/tp-composite-Vanessa-Feltz.jpg\"><\/picture>\n<section class=\"css-1r4x4sg\"><span>&#x27;UNLUCKY&#x27; <\/span><\/p>\n<h3>I don\u2019t want to be somebody that feels all men are flawed, says Vanessa Feltz<\/h3>\n<\/section>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/TOB-COMP-royal-love-children.jpg\"><\/picture>\n<section class=\"css-1r4x4sg\"><span>ROYAL FLUSHED <\/span><\/p>\n<h3>Secret royals forced to lead normal lives &#8211; including Zara\u2019s half-sister<\/h3>\n<\/section>\n<p><\/span><\/p>\n<p>\u201cThis is the decoy effect action.<\/p>\n<p>\u201cWhen there is asymmetry between price and value, in this case size, you are going to be inclined to pick the option that is more worth it to you.<\/p>\n<p>\u201cIn reality the theatre has tricked you into buying more popcorn than you need.\u201d<\/p>\n<p>Many people were quick to chime in with their reactions, with one saying: \u201cThat\u2019s a very common sales tactic. Give three options and asymmetry in the prices.\u201d<\/p>\n<p>Another joked: \u201cNo, i just NEED the biggest popcorn.\u201d<\/p>\n<p>Some pointed out that the large can be worth it, if it comes with free refills.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/psychological-trick-cinemas-use-make-840558873.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/c0c46b8e-a4ef-429e-b281-f3c6d0750863.jpg\"><br \/>\nSource: <a href=\"https:\/\/www.thesun.co.uk\/fabulous\/food\/23671638\/money-clever-decoy-cinemas-sell-spend-more-money-popcorn\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DO you ever spend way more than you wanted to when you go to the cinema? A money expert has revealed the clever psychological trick&hellip; <\/p>\n","protected":false},"author":2,"featured_media":232469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I\u2019m a money pro - the clever decoy item cinemas sell to make you spend more money &amp; it&#x27;s why you want the large popcorn | The Sun - My Style News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mystylenews.com\/fashion\/im-a-money-pro-the-clever-decoy-item-cinemas-sell-to-make-you-spend-more-money-its-why-you-want-the-large-popcorn-the-sun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u2019m a money pro - the clever decoy item cinemas sell to make you spend more money &amp; it&#x27;s why you want the large popcorn | The Sun - My Style News\" \/>\n<meta property=\"og:description\" content=\"DO you ever spend way more than you wanted to when you go to the cinema? 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