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Chris Noth LOSES planned $12 million deal to sell his tequila brand in wake of sexual assault allegations after would-be buyer said continuing with purchase ‘doesn’t make sense’
- Entertainment Arts Research, Inc., a Nevada-based beverage company that often buys into celebrity drink brands, said it’s immediately ending discussions
- ‘It doesn’t make sense for us to move forward with this deal in light of the claims, which must be taken with the utmost seriousness,’ said the company’s CEO
- The deal would’ve been worth $12million in profits to Ambhar
- The tequila company did not respond to a DailyMail.com request for comment. The brand’s website still heavily features the actor, now 67
- This comes after a third woman has accused Noth of sexual assault for allegedly groping her at a Manhattan restaurant in 2010 when she was 18
- He has vehemently denied all claims made against him
Chris Noth has lost a $12million deal to sell his tequila brand after being accused of sexual assault by three women.
Entertainment Arts Research, Inc., a Nevada-based beverage company that often buys into celebrity drink brands, said Sunday that it’s immediately ending discussions to buy Noth’s Ambhar tequila.
‘At this point in time it doesn’t make sense for us to move forward with this deal in light of the claims, which must be taken with the utmost seriousness,’ said Bernard Rubin, CEO of EARI in a press release. ‘That said, we continue to be on the lookout for spirits brands that fit EARI’s ethos of social responsibility.’
The deal would’ve been worth $12million in profits to Ambhar, and comes as Noth’s career is derailed by the claims just weeks after millions of viewers watched his character John James Preston – better known as ‘Big’ – die of a heart attack in Sex and the City reboot And Just Like That.
The tequila company did not respond to a DailyMail.com request for comment. The brand’s website still heavily features the Sex and the City actor, now 67.
Former Sex and the City actor Chris Noth, 67, faces accusations of sexual assault from three women
Noth is a part owner of and ambassador for Ambhar Tequila and still features heavily on the company’s website
A company is ending discussions to purchase Ambhar that would’ve earned $12million in profits
This comes after a third woman has accused Noth of sexual assault for allegedly groping her at a Manhattan restaurant in 2010 when she was 18. He denies all claims made against him.
The unnamed 30-year-old Canadian tech executive claimed Noth, then-55, repeatedly groped her while she was working as a hostess at the Da Marino restaurant in Midtown, the Daily Beast first reported.
She alleges that Noth pulled down her tights and touched and clung onto her so strongly that after she managed to push and kick him away, her ‘limbs hurt in the morning.’
‘It felt as though I was the only person in the universe who could hear me saying no,’ she told the outlet.
Noth, pictured with wife Tara Wilson, is accused of sexually assaulting three women, beating and threatening to kill an ex-girlfriend and being sexually inappropriate at an NYC club
The allegation comes as Noth faces accusations of raping and sexually assaulting two women going by the pseudonyms Zoe, 40, and Lily, 30, in 2004 and 2015, respectively.
He was also accused of beating and threatening to kill and disfigure his ex-girlfriend, supermodel Beverly Johnson between 1990 and 1995, according to a resurfaced article that was posted online this week. Actress Zoe Lister-Jones, 39, claimed he was also sexually inappropriate with women at a New York City club in 2005.
The bombshells have caused his agency, A3 Artists Agency, to drop him, and a long-time friend of the actor told The Sun that Noth’s wife, Tara Wilson, might not spend Christmas with him.
A woman with the pseudonym Ava, 30, claimed that when she was 18, Noth groped her multiple times inside the Da Marino restaurant in NYC in 2010. She said she tried to push him off, but he continued to touch and kiss her before she managed to get away
Noth and Johnson (seen right in 1993 and left in 1994) dated from 1990 until 1995, however the resurfaced article claims she was left ‘frightened’ by his behavior at the end of the relationship
In the most recent accusation levied against Noth, the former hostess, who The Daily Beast gave the pseudonym Ava, said she was ecstatic to meet Noth in 2010.
The experience quickly soured for the Sex and the City fan as Noth came in intoxicated, allegedly telling her, ‘I love Canadian women,’ as he pressed her against ‘his erection,’ she claimed.
‘I remember how electrifying his hand, the hand I watched hold Carrie Bradshaw in Sex and the City, felt grabbing me,’ Ava said.
She claimed Noth then followed her into the back office and began kissing her and pressing her against a desk.
She said the actor also felt her tampon and asked if she was at the end of her period before continuing to grope her.
Despite Ava’s protests, Noth allegedly carried on until she told him ‘not here,’ convincing him that they could carry on somewhere else.
‘I haven’t been able to shake the memory of how the kitchen staff looked at me as I emerged from the office with Chris Noth,’ she said.
Ava told friends and her boss about the incident, but she left the restaurant after her employer told her that Noth ‘would never be interested in someone as insignificant’ as her.
Noth has denied Ava’s claims and all the other accuser’s allegations and has insisted that Zoe and Lily were both consensual partners. No criminal charges were ever filed against Noth.
Noth, right, rose to fame playing Detective Mike Logan on Law and Order
He went on to play Mr. Big in Sex and the City, who returned to the limelight in the new sequel series. His return is what prompted his accusers to be vocal once again
The alleged incidents, however, have revealed that Noth had been unfaithful to Wilson, who meet in 2001 and married in 2012. The couple share two children, Orion, 13, and 18-month-old Keats.
‘If anything, he is guilty of that,[cheating], A long-time friend of the star told The Sun.
‘[Wilson] is in LA and is very upset… she’s not doing well. They planned to spend Christmas together but that is now unknown.’
The friend added that all of Noth’s friends are standing by him and believe the accusations from all four women are false.
‘He is a flirt, but not a sleaze. He’s no Weinstein,’ the friend said.
Noth has two sons with Wilson – Orion (left), 13, who was born in 2008, seven years before the alleged second attack took place, and Keats (right), one, who was born in 2020
In the The Hollywood Reporter story that broke the flood gates, two accusers claims that Noth had sex with them, with the first attack allegedly taking place in 2004, while the second reportedly occurred in 2015, three years after Noth married his wife, Tara Wilson, with whom he has two children.
The two women both also allege that the attacks took place in one of Noth’s homes – the first in his Los Angeles apartment and the second in his New York City property – after the actor invited them over.
On Thursday evening, the Los Angeles Police Department said that it is not investigating the claims against Noth made by the woman in LA ‘at this point’.
That woman, Zoe, said she visited the actor’s home in West Hollywood to return a book that he had lent her, while the second stated that she went back to Noth’s apartment in Greenwich Village after a date, when he invited her to sample ‘his collection of whiskeys’.
Both women claim that the recent publicity surrounding the Sex and the City reboot – And Just Like That – ‘stirred painful memories’ of their encounters with Noth, who has featured heavily in the news in the past week as a result of the shock death of his character, Mr Big, in the first episode of the new series.
In a statement to The Hollywood Reporter, Noth, who has two sons with Wilson – Keats and Orion – admitted that he had ‘consensual encounters’ with the two women, both of which reportedly took place while he was in a relationship with his wife, but he strongly denied any accusations that he assaulted them.
Noth’s most famous role is as Carrie Bradshaw’s (Sarah Jessica Parker) love interest John James ‘Mr. Big’ Preston on Sex and the City and now its spin-off
‘The accusations against me made by individuals I met years, even decades, ago are categorically false,’ the statement reads.
‘These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual.
‘It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.’
Zoe says she first met Noth while working ‘in an entry-level position at a high-profile firm where Noth and other celebrities regularly had business’ in 2004. She claims that the actor – who was then at the height of his Sex and the City fame and, according to Zoe’s then-boss was seen as a ‘god’ by her and colleagues – began flirting with her in the office.
At the time, Noth had been dating his now-wife Wilson for three years; the pair began their relationship in 2001 after first meeting at The Cutting Room, a New York jazz club owned by the actor, where Wilson, who was in her early 20s at the time, worked as a bartender.
However, according to Zoe, the actor began leaving ‘flirty’ messages on her voicemail – which her boss alerted her to.
Speaking to THR, the boss confirmed that she was aware of the messages, saying that it struck her as strange that the actor would be reaching out to her much younger employee, however she insists she was not in any way concerned by them.
Zoe claims that she was raped by Noth in his West Hollywood apartment when she was just 22 and he was 49 – alleging that the actor invited her and a friend over to the pool at his building. Her unnamed friend confirmed that the two visited the pool and recalled that they sat in the jacuzzi with Noth, who then left a book with Zoe while he went to his apartment to take a call.
She states that Noth then asked her to return the book to his home, telling her that he’d ‘love to know what she thought’.
When Zoe went up to his home to give the book back, she says Noth ‘kissed her’ as soon as she walked through the door, however she says she was not initially concerned by the kiss – and in fact thought it would be a ‘funny story’ she could tell her friends about.
Noth met Tara Wilson in 2001 and the couple married in 2012, after the alleged assaults
However, she says Noth then pulled her towards him, moved her to his bed and removed her shorts and bikini bottoms, before raping her ‘from behind’ while they were ‘facing a mirror’.
‘It was very painful and I yelled out, ‘Stop!” Noth’s alleged first victim says actor left her bleeding after attack in his LA home
Noth’s first accuser – Zoe, now 40 – claims that the actor invited her to his Los Angeles apartment to return a book in 2004, before raping her from behind.
She claims that he ‘kissed her as she stepped through the door’ and that she ‘tentatively kissed him back’ before trying to leave his home.
Zoe alleges that the actor then ‘pulled her toward him, moved her toward the bed, pulled off her shorts and bikini bottom, and began to rape her from behind’ while they were ‘facing a mirror’.
‘It was very painful and I yelled out, ‘Stop!” she claims. ‘And he didn’t. I said, ‘Can you at least get a condom?’ and he laughed at me.’
Following the alleged incident, Zoe says she saw ‘blood on her shirt’ and returned to a friend’s apartment, which was located in the same building as Noth’s home, to try and wash it out.
It was there that her friends urged her to go to hospital – where she says she had to get stitches.
‘I had stitches. Two police officers came. I wouldn’t say who it was,’ she says, claiming that she feared she would ‘not be believed’ and could ‘be fired’ if she publicly accused Noth of rape.
She also claimed that the actor did not use protection, that he ‘laughed at her’ when she asked him to get a condom – and says she was left bleeding after the assault, and had to go to the hospital to get stitches.
‘It was very painful and I yelled out, ‘Stop!” she told THR. ‘And he didn’t. I said, ‘Can you at least get a condom?’ and he laughed at me.’
After the alleged assault, she says she returned to a friend’s apartment, which was located in the same building as Noth’s home, and tried to wash the blood out of her shirt, before being urged by her friends to go to Cedars-Sinai, where she told hospital workers that she had been assaulted.
‘I had stitches. Two police officers came. I wouldn’t say who it was,’ she says, claiming that she feared she would ‘not be believed’ and could ‘be fired’ if she publicly accused Noth of rape.
When contacted about Zoe’s story, Cedars-Sinai told The Hollywood Reporter that it does not have records dating back to the time of the alleged attack.
Although Zoe has not previously accused Noth of assault or rape, she says did speak to several people about the attack – including her boss at the time, who told THR that Zoe phoned her after the alleged rape and told her Noth had attacked her.
Speaking to the outlet, Zoe’s now-former boss said that her ex-employee sounded ‘upset’ and was ‘in shock’ during the phone call while relaying details of the ‘horrible’ incident, however she says Zoe insisted that she not tell anyone about it.
‘I was 25 at the time. It was a lot. I didn’t know what to do,’ the unnamed woman said.
Noth’s second accuser, Lily, who is now working as a journalist, told a similar story to THR, alleging that the actor raped her in his home in Greenwich Village after they struck up a flirty relationship while she was working as a server at former New York nightclub No.8 in 2015, when she was 25.
At the time, Noth – who was then 60 years old – had been married to his wife for three years and the couple had one child together, Orion, who was born in 2008. They have since had a second son, Keats, born in 2020.
Both women told THR that the recent publicity surrounding the release of the Sex and the City sequel And Just Like That prompted them to come forward with their claims
Noth has featured heavily in the press in the past week after his character, Mr. Big, died of a heart attack in a shocking twist in the first episode of the new reboot
Describing herself as a long-time fan of the actor – whom she knew from his days starring in Law & Order, as well as his role on Sex and the City – Lily says she was ‘truly star-struck’ when he began ‘hitting on her’.
‘I was crying as it happened’: Actor’s alleged second victim claims he raped her in his New York apartment
The second accuser – a woman using the pseudonym Lily, now 31 – alleges that Noth assaulted her in his apartment in Greenwich Village in 2015 after he invited her on a date at Italian restaurant Il Cantinori.
According to Lily, the kitchen at the restaurant had closed by the time they arrived, so they drank wine together at the bar. She claims that she ‘had too much to drink’ but was ‘nowhere near blacking out’ when Noth suggested that they go back to his home to ‘sample his collection of whiskeys’.
She says they spent time ‘listening to music’ and discussing his collection of ‘books about art and fashion’, before he ‘tried to make out with her’.
Lily says she ‘cautiously entertained’ him, but that he became more forceful as time went on.
‘He kept trying and trying and trying, and I should have said no more firmly and left. And then the next thing I knew, he pulled down his pants and he was standing in front of me,’ she says, alleging that he then ‘thrust his penis into her mouth’.
She claims that Noth – who was married to wife Tara Wilson and had one child with her at the time – told her ‘marriage is a sham’ and that ‘monogamy is not real’, before raping her.
‘[Suddenly] he was having sex with me from the back in a chair,’ she said. ‘We were in front of a mirror. I was kind of crying as it happened.’
After the alleged attack, Lily says she ‘went to the bathroom and put on her skirt’, adding that she ‘felt awful… totally violated’.
‘He was hitting on me, for sure. I was flattered. I knew he was married, which is shameful of me to admit,’ she said.
According to Lily, Noth asked for her number and later asked her out for dinner; they arranged to meet at Italian restaurant Il Cantinori – which featured in an episode of the original Sex and the City series.
However, by the time the pair met at the eatery, the kitchen had closed, so Lily says they ‘had wine at the bar’ and discussed Noth’s lack of interest in appearing in a potential third Sex and the City movie.
Lily admits that she ‘had too much to drink’ but insists that she was ‘nowhere near blacking out’ when the actor invited her to his nearby home in Greenwich Village so that they could ‘sample his collection of whiskeys’ together.
The woman – who describes herself as being ‘not super sexually active’ at the time – insists that she did not believe he would try and have sex with her, and that she simply though they would ‘drink whiskey and talk about his acting career’.
Once inside his ‘amazing’ home, Lily says the pair listened to music and discussed the actor’s collection of art and fashion books, before he began trying to ‘make out with her’.
Although she admitted that she ‘cautiously entertained’ him, she says that she was hesitant because he was ‘older and looked older’ than her.
However, Lily says he became more forceful as time went on, claiming that he ‘kept trying and trying and trying’.
‘I should have said no more firmly and left,’ she said, claiming that ‘the next thing she knew’ he had pulled down her pants and ‘was standing in front of her’, before ‘thrusting his penis into her mouth’.
She says that she mentioned the fact that he had a wife and child, only for the actor to tell her that ‘marriage is a sham’ and ‘monogamy is not real’. Lily claims Noth then raped her from behind in a chair in front of a mirror.
‘He was having sex with me from the back in a chair. We were in front of a mirror. I was kind of crying as it happened,’ she says.
After the alleged assault took place, Lily says she went to the bathroom and put on her skirt, claiming that she ‘felt awful’ and ‘totally violated’.
‘All of my dreams with this star I loved for years were gone,’ she added.
While in an Uber home, Lily says she spoke to a friend – who was named Alex by THR – on the phone, whom she told that Noth had sex with her ‘pretty forcibly’. Despite her friend insisting that Lily should phone the police, she says she refused to.
The second woman – Lily – claims that the alleged attack took place in Noth’s Greenwich Village apartment (building pictured) after they met while she was working as a server in a club
Lily says she was working as a server in the VIP section of New York nightclub No. 8 (pictured), which has since closed, when Noth ‘hit on her’ in 2015
According to Lily, she and Noth went on a date to Italian eatery Il Cantinori – however the kitchen was closed by the time they got there, so she says they drank wine at the bar
The restaurant actually featured in season four of Sex and the City, serving as the location for lead character Carrie Bradshaw’s 35th birthday party (pictured)
Speaking to the publication, Lily’s friend Alex confirmed her story and claimed that she listened to a voicemail Noth left on Lily’s phone after the incident.
According to Alex, Noth said in the message: ‘Hey, hope you didn’t take anything wrong last night. We had fun. Just want to make sure you didn’t take it the wrong way.’
However Lily offered a different recollection of the message, claiming that Noth told her: ‘I had a nice time and would really appreciate it if you wouldn’t talk to your girlfriends. If we could keep this between you and me, that would be great.’
Lily also handed over text messages sent between herself and Noth in March and April 2015 to The Hollywood Reporter, in which the pair seemingly discussed the incident, with the actor asking whether Lily ‘enjoyed their night last week’, adding that he ‘thought it was a lot of fun’ but that he ‘wasn’t quite sure how she felt’.
According to the outlet, Lily responded that she ‘certainly enjoyed [Noth’s] company’ but that she ‘felt slightly used’, before suggesting that they continue their conversation on the phone.
Noth went on to propose that the pair meet up for another date, sending her messages suggesting that they ‘have a drink’ and telling her that it ‘didn’t have to be at his place although he has the best whiskey’.
In another message seen by THR, Noth reportedly asked Lily: ‘Oh mysterious one… where did you go.’
Lily says she agreed to see him for dinner on one occasion but ultimately canceled and the two did not meet again.
Neither she nor Zoe have spoken publicly about their accusations until getting in touch with The Hollywood Reporter ‘months apart’ after being prompted by the frenzy of publicity surrounding the news about the new Sex and the City reboot, which was first announced in January of this year.
Zoe Lister-Jones, left, has claimed that actor Chris Noth was ‘sexually inappropriate’ to female workers at a club he owned in New York City and once sniffed her neck as she guest starred on an episode of Law and Order: Criminal Intent in 2005. Noth, right, has vehemently denied the claims of sexual abuse
Lister-Jones, 39, became the first woman to publicly call out Noth for alleged sexually inappropriate behavior in her Instagram story Thursday night.
She wrote that she was inspired to come out with her story after the two women – who used the pseudonyms Zoe, now 40, and Lily, now 31 – told The Hollywood Reporter their stories.
The actress known for her work on Life in Pieces began her statement: ‘Last week, my friend asked me how I felt about Mr. Big’s death on And Just Like That, and I said honestly, I felt relieved,’ she wrote, referring to Noth’s role on Sex and the City and its spin-off.
‘He asked why, and I told him it was because I couldn’t separate the actor from the man, and the man is a sexual predator.
‘My friend was alarmed at my word choice. And to be honest, so was I.
An old newspaper clipping posted to Instagram on Thursday appeared to show court documents accused Noth of ‘battering’ model Beverly Johnson back when they were dating
‘I hadn’t thought of the man in so many years, and yet there was a virility to my language that came from somewhere deep and buried.’
Lister-Jones then explained: ‘In my twenties, I worked at a club in New York that Chris Noth owned and on the few occasions, he would show up, he was consistently sexually inappropriate with a fellow female promoter.’
‘That same year, I was a guest star on Law and Order, and it was his first episode returning as a detective after ‘SATC,”
‘He was drunk on set,’ she alleged in her statement, noting: ‘During my interrogation scene he had a 22 ounce beer under the table that he would drink in between takes.
‘In one take, he got close to me, sniffed my neck and whispered, ‘You smell good.’
‘I didn’t say anything. My friend at the club never said anything. It’s so rare that we do.
‘Part of being a woman in this world is taking a certain amount of pride in knowing how to handle yourself in these situations,’ she continued.
‘In denying their impact as a means of survival. And burying the feelings that come with the transgressions that we have been taught are simply to be expected.
‘My experiences are small in comparison to the accounts of assault that have so bravely been shared today.
‘Navigating predation at any level is a burden all woman have to bear. And for the most part there is no accountability and no consequence.
‘Chris Noth capitalized on the fantasy that women believe Mr. Big represented,’ she alleged, concluding: ‘F*** Mr. Big.’
The accusations against Noth come just one week after he hit headlines the world over while reprising his role as Mr. Big in the Sex and the City reboot And Just Like That.
She claimed that her experiences were small in comparison to the other allegations against Noth that were reported on Thursday
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