Tinie Tempah designs a jacket that you can't touch and isn't 'real'

TINIE Tempah has designed a jacket – but you can't touch it because it isn't real.

The 33-year-old musician – often a regular on GQ magazine's annual list of best-dressed men – has turned his attention to virtual fashion.

Just like buying 'skins' on Fortnite and Minecraft, virtual fashion is simply the design and sale of clothes made for the online world.

Tinie – whose real name is Patrick Chukwuemeka Okogwu – explained: "As we continue to embrace this tech-based world, we are constantly online and reliant on WiFi, 5G and radio waves. I wanted to design a jacket that doubled up as a protector from these elements, whilst being stylish and practical.

"We already have avatars and online versions of ourselves so it's amazing to be able to have virtual outfits too."

The long jacket has a realistic quilted design with sections that are puffy between the stitching.

It is part of a 12 piece collection launched by Google and designed by Tinie and fellow influencers and creators, including the likes of Sophie Butler, Jack Guinness and Kyle De’Volle.

Jack, a model and author of The Queer Bible, said: "The idea of avatars wearing digital fashion blows my mind and knowing that being environmentally conscious doesn’t curb creativity is even better.

"Being able to hand back the power and control to the individual so they can express themselves exactly how they want is incredibly exciting.”

Sophie, who was left paralysed when a 70kg weight fell on her at the gym, pointed out that a garment made from pixels rather than tangible fabrics can be more accessible.

She said: "I love the fact that Google Pixel 6 has given me the opportunity to experiment with digital fashion. It opens up a whole new possibility of expression and what we can do with our phones.

"The core message behind my jumpsuit was to create a feeling of strength and power for the wearer. I feel that really represents me – strong, powerful, whilst being proud of my body and divine feminine energy."

Tinie – whose hits include Pass Out, Miami 2 Ibiza, Girls Like and Not Letting Go – used the Google Pixel 6 mobile's Google Lens function to identify his surroundings, which inspired the design of his futuristic jacket.

He said: "When designing my garment I used the Pixel 6 to scan objects like furniture, industrial equipment and clothing to understand how things were produced, which helped inform my ideas and inspiration."

The Google Pixel 6: Material You Collection collection is available for free, for a limited time only from Pixel6 x DRESSX.

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