Kim Kardashian flashes her bum in tiny thong bikini as she advertises sunglasses range

KIM Kardashian looked incredible as she flashed her bum in a new advertisement for her sunglasses range.

The 38-year-old left little to the imagination as she showed off her gym-honed figure in a black thong bikini.

In the snap posted on Instagram, Kim lies on a sunlounger on the beach as she pouts for the camera wearing a pair of large black sunglasses from her Carolina Lemke range.

She captioned the photo: "New @carolinalemkeberlin Drop 2 Sunglasses Coming Soon #LemkePartner."

This isn't the first time that the reality-star-turned-entrepreneur has been spotted showing off her enviable figure recently either.

Earlier this week, Kim was snapped sporting a black thong swimsuit during a family boat trip to Costa Rica.

Kim was joined on board by sister Kourtney Kardashian, Scott Disick and all their children.

The superstar siblings were seen jetting around on a jet ski, and even Scott was having a great time with the family.

The sisters and Scott, 36, have been joined on the trip by Kourtney and Scott's children, Mason, 9, Penelope, 6 and Reign, 4, as well as Kim's children, North, 6, Saint, 3.

However, while Kim's multiple business ventures continue to thrive, she has recently come under fire for launching an underwear line called Kimono.

People of Japanese heritage have been angered by the reality star's new project and accused her of "disrespecting" their national dress.

Japanese-American woman Yuka Ohishi, told the BBC: "We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It's celebratory wear and passed on in families through the generations.

And one Twitter user,  Kasumi said: "Wow, Kim Kardashian. Thanks for BUTCHERING Japanese culture! My culture is not your plaything."

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