Gemma Collins shocks Piers Morgan as she reveals she made £75,000 in ONE DAY through Instagram

GEMMA Collins has confessed she's a big "spender" – so it's handy she can rake in a whopping £75,000 for a single day of Instagram posts.

The GC, 40, made her amazing money-making confession on Piers Morgan's Life Stories, before admitting her father now controls her finances and monthly allowance.

The bold The Only Way Is Essex favourite was quizzed by ITV anchor Piers how much she earned from her online presence with promotions and endorsements, and her response was jaw-dropping.

Gemma told the ITV show: "In one day I made £75,000 from social media posts, that was on a Black Friday."

Piers replied: "In one day, that's insane isn't it?" to which she replied: "It is, but the opportunity was there, I probably went out and wasted the money but I had a good time on it."

Black Friday 2020 fell on November 28, when Gemma promoted a variety of items on her Instagram page including clothing from her own Gemma Collins collection.

She also gushed over "the must-have bauble" adorned with one of her signature catchphrases.

Piers then delved into further finance issues as he asked: "How much money have you made by being the GC?"

Gemma pondered and replied: "I would say well over a million pounds, and it's just not stopping.

Piers then asked: "What are the best parts of being Gemma Collins?" to which she confessed: "There are so many, upgrades on planes, hotels, holidays for free."

She later revealed her dad gives her a £3,000 a month allowance after she blew £50K in just two months.

Gemma told Piers: "I'm a spender – my dad wrote me up as an absolute disgrace, I'd spent £50,000 in two months up in Knightsbridge.

"It was £1,000 a day over the cause of two months, but I was going through a bit of a hard time."

She confessed: "I felt disgusted in myself; I went absolutely crazy in Gucci – shoes, bags, coats- I was staying in the Dorchester more or less every night of the week, £600 a pop, and I was wining and dining in there.

"I got absolutely massive, I could barely walk – it was kind of like self destruction in a way, and I'm pleased that my dad took my card off me as I am telling you now I'd have ended up in trouble."

Gemma went on to tell Piers that her dad controls "everything", but she asks for extra money if she is going on holiday or on a shopping trip to London, fearing that her card will be declined.

Admitting that it had been declined in Gucci before, she explained: "I get a budget, I get an allowance each month – only £3,000."

Yet their interview also touched on darker moments in the TV icon's life, in which she confessed to "feeling suicidal" amid on-off boyfriend James Argent's drug battle which almost cost him his life.

Arg, 33, has since revealed he is "so proud" of his girlfriend for her brave confession on the show.

She also opened up to Piers about her self-harm battle at the age of 20, and also broke down in tears as she recalled receiving cruel death threats from trolls.


EVERY 90 minutes in the UK a life is lost to suicide.

It doesn't discriminate, touching the lives of people in every corner of society – from the homeless and unemployed to builders and doctors, reality stars and footballers.

It's the biggest killer of people under the age of 35, more deadly than cancer and car crashes.

And men are three times more likely to take their own life than women.

Yet it's rarely spoken of, a taboo that threatens to continue its deadly rampage unless we all stop and take notice, now.

That is why The Sun launched the You're Not Alone campaign.

The aim is that by sharing practical advice, raising awareness and breaking down the barriers people face when talking about their mental health, we can all do our bit to help save lives.

Let's all vow to ask for help when we need it, and listen out for others… You're Not Alone.

If you, or anyone you know, needs help dealing with mental health problems, the following organisations provide support:

  • CALM,, 0800 585 858
  • Heads Together,
  • Mind,, 0300 123 3393
  • Papyrus,, 0800 068 41 41
  • Samaritans,, 116 123

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