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Horror film exceeds pre-release expectations as major theater chains drop mask requirements for vaccinated moviegoers
Paramount’s “A Quiet Place — Part II” may be a sign that the box office is recovering faster than expected, earning an estimated $57 million 4-day opening from 3,726 theaters this Memorial Day weekend.
Prior to release, projections for the horror sequel were much lower given the unpredictability of the post-pandemic theatrical market, settling in the low $40 million range. Instead, “Quiet Place II” has opened at levels originally predicted for it before theaters closed worldwide in March 2020. Globally, the film has a launch of $79 million with $22 million coming from five markets, including $14.9 million from China.
The film has also arrived just as AMC, Regal, and Cinemark announced that they will no longer require vaccinated moviegoers to wear masks in their theaters, though the nationwide chains will maintain other COVID-19 safety protocols such as distancing between moviegoer groups. According to the CDC, 62% of Americans have received at least one dose of the COVID-19 vaccine, and the 7-day average of daily new cases nationwide has fallen below 20,000 as of this weekend.
Those improving conditions, combined with strong word-of-mouth for “Quiet Place II,” are setting the film up for a domestic theatrical run that could be just as strong as the original 2018 film, even with a shortened theatrical window that will see the film released on Paramount+ 45 days after release. Along with a 90% critics score on Rotten Tomatoes, the film has an A- from CinemaScore audience polls — up from a B+ for the first “Quiet Place” — and a 4/5 on Postrak. Demographics are also more diverse at 44% White — compared to 53% for the first film — along with 28% Latino, 16% Black, and 9% Asian.
More to come…
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