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London’s newest Soho house takes over iconic ex-BBC TV Centre where Blue Peter and Top of the Pops were filmed – complete with a rooftop pool and the group’s biggest EVER gym
- New White City House is inside the former BBC Television Centre
- 1960s building – parts of which are Grade II listed – is former home of Blue Peter
- Top of the Pops also filmed at studios as was first ever episode of Doctor Who
- Now repurposed as West London branch of chic members’ club Soho House
- Members can enjoy rooftop pool, expansive gym, sauna, hammam, and more
As a hub of British television making for half a century, BBC Television Centre played host to countless celebrities in its heyday.
And now, five years after the cameras stopped rolling when the broadcaster left the building, the chances of spotting a star at White City are suddenly as high as they were when its dressing rooms were filled with the latest members of the Top of the Pops line up.
That’s because it’s now home to the latest outpost of the exclusive members’ club Soho House, whose regulars include Cara Delevingne and David Beckham – not forgetting a certain royal couple who famously enjoyed their first date at its Dean Street venue.
Now celebs, VIPs and the fashion crowd are likely to migrate back west after White City House – home to a chic rooftop pool, dim sum restaurant, 45 luxuriously appointed bedrooms and the Soho House group’s biggest ever gym – threw open its doors inside the iconic building.
The rooftop pool is lined with 1960s-inspired floral sun loungers and parasols – a nod to the building’s heritage
The old BBC Television Centre, seen in a file image, is where episodes of Top of the Pops, Blue Peter and Doctor Who were once filmed
The 9th floor terrace boasts a sun roof and floor to ceiling windows that allow light to pour in
There are 45 luxuriously appointed bedrooms in White City House in West London – where the decor has been inspired by the building’s ’60s heritage
The gym at White City House is the biggest across all Soho House properties across the world – and there’s also a 17-metre lap pool and a hammam
These images of the glamorous interiors reveal the decor is in keeping with the low-key luxe that has become synonymous with the Soho House brand, while also incorporating nods to the building’s heritage.
A rug inspired by an old BBC test card sits alongside the billiards table in the games room, and the parasols and sun loungers that line the alfresco pool have a distinctly retro feel.
The fluted oak wall panels that line the small performance are are an homage to the original panelling in what was the BBC reception.
While the ninth floor of the club – incorporating a bar, the games room, and an outdoor terrace for alfresco wining and dining – will be for the exclusive use of members only, the ground floor will be open to the public, with The Allis restaurant serving food all day and an Electric Cinema with two screens, and cashmere blankets to curl up under on the velvet seats.
The group has even enlisted Tibor, which once designed patterns for the BBC, to provide fabrics for the plush members’ venue
The main members’ space on the 9th floor has a spacious bar area, a games room, and an outdoor terrace for alfresco dining when the weather permits
The 45 bedrooms are decked out with stylish mid-century touches including Terrazzo tables, fluted timber wardrobes and George Nelson lamps, and the bathrooms boast circular patterned tiles – another nod to BBC designs – and are stocked with Cowshed products from the in-house spa.
The eighth floor, home to a small stage, green room, and ’60s-inspired lights, will play host to members’ event.
The main eating space has views over White City, with mid-century style tables and chairs, a retro bar area, and fabrics by Tibor, who once designed patterns for the BBC.
The newly opened members’ club features nods to the heritage of the ex-BBC building throughout
Go west: The 45 bedrooms have been decorated with on-trend mid-century flair
The new club is in the central ring of the old BBC Television Centre, which is Grade II listed
The lights around the bedroom mirrors echo backstage dressing rooms – once a feature at the old television centre
But the pièce de résistance is the gym – the largest Soho House gym to date – which boasts state of the art equipment, four studios to accommodate a full timetable of classes, a 17-metre lap pool, a steam room, sauna and a hammam.
And no boutique gym would be complete without its very own juice bar.
Television Centre was the home of the BBC from 1960 to 2013, in the listed Graham Dawbarn CBE designed building. The recognisable site featured as the backdrop for numerous BBC programmes, and the studios were used for shows including the first episode of Doctor Who in 1963, David Attenborough’s documentaries, Blue Peter and Top of the Pops.
Home away from home: The suites at White City House feature comfortable living areas
Visit whitecityhouse.com for further details.
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