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Starbucks is rewarding coffee drinkers with more ways to pay and earn free drinks.
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The Seattle-based java giant is updating its Rewards loyalty program this fall, the chain announced Tuesday, allowing members to earn rewards points in the form of stars with their debit or credit cards, cash or mobile payments. It's an upgrade from the current model which allows users to earn stars only when they pay with a Starbucks card.
"Our customers have shared with us that they would like more options to pay and earn Stars in the app as a Starbucks Rewards member, in addition to the Starbucks Card," Brady Brewer, Starbucks chief marketing officer, said in a statement.
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"We expect the expansion of payment options will appeal to an even wider customer audience and deepen engagement with our members," Brewer said.