Lidl beats Aldi for ‘cheapest supermarket’ title after shopping baskets compared

Lidl has just beaten Aldi to be named the cheapest supermarket of 2020, according to Which? analysis.

The price of 45 popular products like Hovis Bread, stock cubes and free range eggs were tracked across eight major supermarkets for a minimum of 100 days between January and December 2020.

This data was used to calculate the average price of each item throughout the year as well as the cost of all 45 items – known as the “trolley” or “basket” – combined.

Which? said this is the first time it has included Lidl and Aldi in its annual study.

And, the research now includes own-label items as well as branded ones.

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First time lucky for Lidl as they came out on top as the cheapest supermarket studied.

The full cost of the basket was £43.01 on average.

But, that’s just 34p ahead of its discount chain rival Aldi, with the latter's basket of items costing £43.01 on average.

Asda came in third with the same basket of items costing £48.71 on average – a sizeable difference of more than £5 when compared with Aldi or Lidl.

Meanwhile, Waitrose was the most expensive supermarket.

The average cost of the 45 items was £68.69 – around 60% or £26.02 more than a similar shop at the cheapest food shop.

Which? found big price differences between popular own-label products at Waitrose and Lidl.

At Waitrose, the own-label cooked and peeled cold water prawns cost £4.60 on average, while the equivalent at Lidl cost £1.99.

Meanwhile, Waitrose's own-label six pack of very large free-range eggs cost £2.47 whereas Lidl’s was £1.27.

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That’s nearly half the price!

Ocado was the second most expensive supermarket, with its basket costing £66.83, while Sainsbury's was the third-priciest retailer costing £56.38.

Here’s the breakdown of the average costs of a supermarket trolley based on 45 products, according to Which?

  1. Lidl, £42.67
  2. Aldi, £43.01
  3. Asda, £48.71
  4. Tesco, £53.30
  5. Morrisons, £53.61
  6. Sainsbury's, £56.38
  7. Ocado, £66.83
  8. Waitrose, £68.69

Supermarkets were praised in 2020 for reacting quickly to the demands of the coronavirus pandemic.

Panic buying, extra demand on delivery services, risk to staff and new safety precautions all stretched services.

Natalie Hitchins, head of home products and services at Which?, said: "Many households have been under financial pressure due to the pandemic, so getting value for money on their weekly shop has become more important than ever.

"Our analysis shows that customers do not have to pay over the odds for their groceries.

"Customers looking to save money this new year and cut down on the cost of their weekly shop should consider shopping around for the best prices."

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