KitKat finally reveals the correct way to eat the chocolate bar

KitKat finally reveals the ‘correct’ way to eat the chocolate bar – after ‘offensive’ TikToks go viral of Aussies eating them in ‘unmentionable’ ways

  • KitKat has finally weighed in on the ‘correct’ way to eat the iconic chocolate 
  • Videos surfaced on TikTok showing KitKats being eaten in ‘unmentionable’ ways
  • Brand says as long as you ‘have a break’ to enjoy KitKat, then you’re doing it right

KitKat has finally settled the hotly-contested debate over the ‘correct’ way to eat the iconic chocolate bar.

Viral videos have surfaced on TikTok showing KitKats being eaten in ‘unmentionable’ ways, with many controversially chomping the block ‘like an animal’ without breaking apart the fingers.

And the confectionery brand has stepped in to let Australia know once and for all – that as long as you ‘have a break’ to enjoy your KitKat, then you’re doing it right.

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The Rybka Twins – Sam and Teagan – shared a TikTok video showing how they eat KitKat differently. Sam took a big bite out of the block (right) while Teagan snapped off a finger first before eating (left)

From savouring the crispy wafer to taking one big honking bite out of the corner, fans are outraged by some of the ways people take on a KitKat.

The contentious topic has long been debated, with plenty of table-flipping passion no less, but this week a new point has been unearthed – is there even a ‘wrong way’ to enjoy a KitKat? 

‘We know Aussies are extremely passionate about how they eat their KitKat, and fans across the country are stepping up to defend their technique,’ Nestlé head of marketing confectionery Joyce Tan said.

‘Whether you snap, nibble or chomp, what really matters is that you take a break from your day to enjoy your KitKat your way.’

The Rybka Twins – Sam and Teagan – shared a TikTok video showing how they eat KitKat differently. Sam took  a big bite out of the block while Teagan snapped off a finger first before eating.

‘No Sam, not that like. Poor KitKat,’ one wrote, while another pair of twins said: ‘This is like my and my sister.’ 


Millie Ford left her followers outraged after she shared an amusing video of herself reenacting a school teacher munching on the chocolate bar without snapping off a finger


Veronica also shared an amusing video showing the two different ways Aussies eat KitKat

TikTok star Millie Ford, from Sydney, left her followers outraged after she shared an amusing video of herself reenacting a school teacher munching on the chocolate bar without snapping off a finger.

‘What’s wrong? You look like you’ve seen a ghost,’ she said.

Her video has been viewed more than 1.5million times, with one saying: ‘The KitKat did nothing to you why have you forsaken it like this?’

Another wrote: ‘You did not just bite into a KitKat like that.’ 

While one said: ‘She ate the KitKat like that because the teachers did that… in my school at least.’

The KitKat team has been experimenting with new designs for the classic KitKat wrapper to celebrate the different ways Aussies are taking their bites.

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