Diamond brand rockets the jewellery industry by selling digital products worth £7.5k each in just THREE MINUTES

AN enterprising diamond brand has rocked the jewellery industry by selling out of a dozen $10k (£7.5k) digital "bunny" NFTs – in THREE MINUTES.

The bunnies dropped in Buns.land on Monday December 20, inviting consumers into a digital metaverse in which they could purchase one of the twelve limited-edition "Buns".

The digital diamonds were the brainchild of new rough diamond brand Signum, which is aiming to forge a link between physical and digital diamond ownership, while economically investing in each diamond’s country of origin.

Rafael Papismedov, Signum's Co founder said: “We built an ecosystem from the ground up, with the sole aim to create a product that has an impact like no other.

"It’s a great feeling to see the enthusiasm and eagerness for our products and for our experiences.

"We are blessed to be working with the most talented people in the luxury world to make this happen.

"So much of our lives are now conducted digitally – so it makes sense for jewellery to follow suit.

“What makes our offering different is the opportunity to simultaneously be part of a bigger, real-world project.

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“By purchasing these precious gems in NFT form and launching their journey into the real world, where they will be forged into polished diamonds and sold on Signum’s diamond exchange, you not only own a piece of history, but you positively impact the livelihood of millions in Botswana.”

Signum was created by HB Antwerp, an Antwerp-based rough diamond trading platform which uses blockchain-based track-and-trace technology to support transparency, economic and social justice in the diamond world.

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