8 Ways Roger Federer Amassed More Than $90 Million In 2021

Roger Federer is considered one of the greatest players of all time. He was the first-ever tennis athlete in the history of the sport to win 20 Grand Slams. His accomplishments have led him to sign several deals and brand endorsements over the years. Federer is not only known as a sportsperson but also an avid ambassador for a variety of brands. His partnerships always make news in the media as people are keen to know which brand is endorsed by the sports legend. His 2020-21 promotions rank him in the seventh position in the category of the world’s highest-paid athletes.

From sports brands and luxury vehicles to goods and candy, Federer’s 2021 portfolio covers endorsements from every spectrum in the industry. His deals have garnered him $90 million in 2021 alone. Federer has managed to create a brand empire of himself between sponsors and courts while promoting highly publicized brands in advertisement campaigns. Let’s take a look at how 2021 saw Roger Federer earning a sum of $90 million.

On Holding

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Founded in 2010, the swiss shoe-marker On Holding is working with Roger Federer to design Roger Pro’s shoe. The brand value increased by a significant 45% during the lockdown as people shifted towards athleisure during their free time. According to Proactive Investors, Federer has reportedly invested $54 million in the business. On sells recyclable shoes with a unique feature in the tube-like sponges in the soles. The company went public in September 2021 and sold 3.01 million shares, and raised over $600 million in IPO.

My Switzerland Endorsement

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The Swiss tennis player has become the official ambassador since 2020 for Switzerland Tourism. He teamed up with his country’s tourism to promote lodging and scenic nature that is unlike any other country in the world. He collaborated with legendary actor Robert De Niro to shoot an advertisement for the brand. While the amount Federer is paid remains undisclosed, he is reportedly earning in millions. Being a philanthropist at heart, Federer has plans to donate the entire amount to a charity to build playgrounds in his home country.

Lindt Endorsement

Lindt is one of the most premium chocolate brands in the world. Lindt was established more than 170 years ago and has a turnover of $4 billion. Federer has been a brand ambassador for Lindt since 2017 and has a portion of his $90 million from the brand endorsements. Federer is an active ambassador as he shows up at several store openings and exhibitions of the brand during his off-season. According to Tennis.com, Lindt has a contract with Federer until 2022, where he gets paid $4 million every year.

Partnership With Moët & Chandon

Moët & Chandon is a premium brand of champagne that Federer has been endorsing for the last decade. Their partnership is strong than ever as he will be featured in the six-part series for the brand titled Through The Eyes Of, which will release episodes every week starting in September 2021. The series will follow the legacy of the brand and Federer’s interaction with the owners. While Federer was paid $6 million every year until 2018, the brand’s value increased to $8 million every year.

Mercedes-Benz Endorsement

Mercedes-Benz has used tennis stars for brand endorsements for over two decades. And there is no bigger star in the world of tennis than Roger Federer himself. As noted by Forbes, Mercedes-Benz signed a ten-year multi-million contract with Federer in 2017 that will earn him $5 million every year. This deal will also ensure that Federer gets a new Mercedes every six months. He was recently featured in an advertisement for Mercedes-Benz S-Class.

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Barilla Advertisement

Italian company Barilla is one of the largest pasta producers in the world. Federer has made some of the most exciting commercials with the brand and signed a five-year contract in 2017, paying him $8.1 million a year. He promotes pasta and sauce products for Barilla and indulges in campaigns with Chef Davide Oldani.

Rolex Brand Ambassador

There is no bigger brand ambassador for Rolex than Federer himself. Rolex has been a status symbol for the Wimbledon matches for ages. Ever since Federer won his first epic grand slam in 2003 on the magnificent Wimbledon court, Rolex has partnered with the Swiss maestro for their brand promotions. Federer has an endorsement deal with Rolex, which earns him $15 million, as reported by Essentially Sports.

Uniqlo Partnership

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It came as a shock to tennis fans worldwide when Roger Federer ended his long-time contract with Nike that he had since 1994. By 2018, Nike couldn’t offer Federer a deal that would keep him with the sports brand. Federer joined Uniqlo that will pay $30 million every year until 2028, and the ten-year deal is worth $300 million in total. Federer has featured in multiple campaigns for the brand and wears the logo during his matches worldwide.

While Federer only earned $35,060 from his Qatar Open Semi-final, Federer still managed to gain multi-million dollars in 2021. As one of the biggest tennis stars on the planet, Federer has become a status symbol for premium brands. With deals that last for several years, Federer will keep earning from these deals for a long time.

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Sources: Proactive Investors, Tennis.com, Forbes, Essentially Sports.

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