Teeth whitening company launch Smile High Club – a major campaign to tackle mental health after the pandemic

THE duo behind a top teeth whitening company have launched a major new campaign to "combat mental health struggles" in the wake of the coronavirus pandemic.

Whites Beaconsfield CEO's Ollie and Toby Brittan are targeting youngsters in particular with their groundbreaking initiative.

They hope the Smile High Club will be a long term campaign to fund mental health projects, and are kick-starting the scheme during National Smile month, which began on May 17.

A special Smile High Club teeth whitening kit has been created, with £5 from each being donated to mental health charity, YoungMinds.

In addition to the products, Ollie and Toby will drum up support on Whites Beaconsfield's social media pages and lend their support to educational initiatives.

Talking of the scheme, Ollie said: “The Smile High Club is a way to help put the smile back on the faces of those who have to and will carry on to suffer.

"The campaign will recognise the damage caused by Covid and assist young minds combat mental health struggles.

"It is looking increasingly likely we will be able to enjoy the summer as we once did but as life reopens we do not want to forget those who cannot forget.”

Toby said: “Whites Beaconsfield is a company proud to support mental health issues and we hope The Smile High Club will put a smile back on faces, raise awareness, education as well as raise funds for the mental health charity.

"We want people to smile because we hope and pray the worst is over but at the same time we don’t want to forget those who can’t smile.”

A top psychiatrist recently warned that Covid posed the greatest threat to mental health "since the second world war."

Experts also warned the third coronavirus lockdown, necessary to reduce rocketing rates of the virus in the UK prior to Christmas, had created a "ticking time bomb" when it came to mental health issues.

A recent paper published in the British Medical Journal (BMJ) analysed a plethora of studies regarding mental health and the pandemic.

It found that in some places, suicides had increased towards the back end of 2020, with lower levels being seen at the start of the pandemic.

The paper states: "Trends in certain groups may be hidden when looking at overall rates, and the National Child Mortality Database has identified a concerning signal that deaths by suicide among under 18s may have increased during the first phase of lockdown in the UK."

Experts today warned that young people are struggling to cope with the impacts lockdowns are having.

As Prime Minister Boris Johnson's lockdown roadmap continues to ease, the money raised by the Smile High Club will be able to support those struggling in the aftermath.

For the duo, who founded Whites Beaconsfield in 2019 with best pal Tom Jansons, lockdown saw the firm hailed the UK’s leading provider of non-peroxide natural teeth whitening products.

After a whopping 18 months of trading they recorded revenues of £4million in their first year.

They are now working on major expansion plans across Europe and America.

All products are natural and vegan-friendly.

Go to whitesbeaconsfield.co.uk for more details about the Smile High Club kit and how to support the campaign.


EVERY 90 minutes in the UK a life is lost to suicide.

It doesn't discriminate, touching the lives of people in every corner of society – from the homeless and unemployed to builders and doctors, reality stars and footballers.

It's the biggest killer of people under the age of 35, more deadly than cancer and car crashes.

Yet it's rarely spoken of, a taboo that threatens to continue its deadly rampage unless we all stop and take notice, now.

That is why The Sun launched the You're Not Alone campaign.

The aim is that by sharing practical advice, raising awareness and breaking down the barriers people face when talking about their mental health, we can all do our bit to help save lives.

Let's all vow to ask for help when we need it, and listen out for others… You're Not Alone.

If you, or anyone you know, needs help dealing with mental health problems, the following organisations provide support:

  • CALM, www.thecalmzone.net, 0800 585 858
  • Heads Together, www.headstogether.org.uk
  • Mind, www.mind.org.uk, 0300 123 3393
  • Papyrus, www.papyrus-uk.org, 0800 068 41 41
  • Samaritans, www.samaritans.org, 116 123


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