Selfridges Black Friday sale 2021: 20% off selected lines NOW

THE Selfridges Black Friday sale is here!

You can find discounts on everything, from high street cult favourites to luxury designer names, such as Gucci, Alexander McQueen, Michael Kors and Ralph Lauren. So, if you're looking to get a slice of luxury for less, read on for our top picks of this year's Selfridges Black Friday deals.

*We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember, to shop around on Black Friday to make sure you're getting the best price.

  • Shop Selfridges sale deals here

Live Black Friday 2021 Selfridges deals

Selfridges is now offering shoppers up to 20% off big name brands and cult favourites when using the code SELFCCE at checkout.

Here are some of out favourites:

  • DIPTYQUE Sapin limited-edition scented candle, £48 with code, save £12 – buy here
  • COACH C-buckle reversible leather belt, £92 with code, save £23 – buy here
  • MARC JACOBS Snapshot metallic leather cross-body bag, £268 with code, save £67 – buy here
  • MARC JACOBS The Tote mini leather tote bag, £308 with code, save £77 – buy here
  • JW ANDERSON Oscar Wilde brass chain bracelet, £172 with code, save £43 – buy here
  • DIOR Backstage Face & Body foundation 50ml, £26.55 with code, save £2.95 – buy here
  • DIOR Dior Sauvage limited-edition eau de toilette 100ml, £75.60 with code, save £8.40 – buy here
  • LE CREUSET Gourmand cast iron fondue set, £188 with code, save £47 – buy here

  • Shop all of Selfridges deals – click here

Plus, for even more discounts, check out our top picks from Selfridges other offers:

  • Samsung Galaxy A12 4G 64GB, £149 (save £20) – buy here
  • KG Kurt Geiger Liza logo-embossed low-top faux-leather trainers, £49 (save £30) – buy here
  • Whistles Frilled sleeveless woven jumpsuit in black, £99 (save £50) – buy here
  • The Little White Company Robot and rocket soft toy, £16 (save £4) – buy here
  • Ralph Lauren Home Player cotton hand towel 100cm x 50cm in red £17.95 (save £12) – buy here
  • Converse x Offspring Community All Star Ox 70 low-top suede trainers, £40 (save £39.98) – buy here
  • Nintendo Ring Fit Adventure Switch, £69.99 (save £20) – buy here

When is Black Friday 2021?

Black Friday will take place on November 26 this year.

Black Friday is traditionally an American practice that takes place the day after Thanksgiving, but the retail event has moved over to the UK in recent years.

Deals will usually continue over the weekend, now commonly referred to as Cyber weekend.

When does the Selfridges Black Friday 2021 sale start?

Selfridges tends not to officially take part in Black Friday sales.

However, in recent years the upmarket department store has opted to launch 'Christmas Comes Early' discounts ahead of Black Friday instead.

Last year the discounts were launched two weeks ahead of Black Friday, so keep an eye on the Selfridges website over the coming days.

You can also check back here as we will be updating this page with all the latest information as it gets announced.

When does the Selfridges Black Friday sale end?

The Selfridges 'Christmas Comes Early sale' tends to follow the same timeline as traditional Black Friday sales.

We're expecting discounts to last through the Cyber weekend, and possibly even through to Cyber Monday on November 29.

More Amazing Black Friday Deals

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When is Cyber Monday 2021 and will Selfridges be taking part?

The Monday after the Black Friday weekend is called Cyber Monday and it's when retailers encourage shoppers to go online to grab the final bargains.

This year Cyber Monday falls on November 29.

Because Selfridges doesn't usually hold an official Black Friday sale, it doesn't normally do an official Cyber Monday sale either.

However, the brand is likely to be hosting its own pre-Christmas alternative promotion, so you should be able to snap up some discounts on Cyber Monday.

What was in Selfridges sale last year?

Last year Selfridges offered shoppers 20% off hundreds of products with the exclusive code SELFCCE.

Reductions were across a number of departments including Women's, Men's, Bags, Beauty, Shoes and Home.

Here are some of the discounts seen in last year's Christmas Comes Early sale:


  • Smeg Stand Mixer, £405, (Save £45) – buy here
  • Le Creuset Heritage Stoneware Deep Dish, £24 (Save £6) – buy here
  • Ooni Fyra Portable Wood Fired Outdoor Pizza Oven, £184 (Save £46) – buy here
  • Caia Candle Drusus Natural Candle 1.8kg, £128 (Save £32) – buy here
  • Tom Ford Lost Cherry Scented Candle, £88.20 (Save £9.80) – buy here


  • Coach Tabby Pebbled Leather Shoulder Bag, £316 (Save £79) – buy here
  • Skims Cozy Boucle Knitted Trousers, £72 (Save £90) – buy here
  • Vivienne Westwood Valentina Crystal Orb Earrings, £84 (Save £21) – buy here
  • Manolo Blahnik BB105 Suede Courts, £412 (Save £103) – buy here


  • Kenzo Tiger Relaxed Fit Hoody, £272, (Save £68) – buy here
  • Tom Ford Gold Tone Logo Leather Wallet, £272 (Save £68) – buy here
  • Givenchy Logo Strap Leather Trainers, £420 (Save £105) – buy here


  • See By Chloe Hana Mini Cross Body Bag, £200 (Save £50) – buy here
  • Marc Jacobs Snapshot USA Saffiano Leather Shoulder Bag, £240 (Save £60) – buy here
  • Givenchy Antigona Small Leather Tote Bag, £1272 (Save £318) – buy here
  • Valentino Garavani Rockstud Leather Small Cross Body Bag, £504 (Save £126) – buy here


  • Neom Scent to De-stress Essential Oil, £24 (Save £6) – buy here
  • Le Labo Santal 33 Eau De Parfum, £117 (Save £13) – buy here
  • MAC Frosted Firework Surefire Hit Mini Lipstick Vault, £63 (Save £7) – buy here


  • Valentino Garavani So Noir Rockstud Heeled Sandals, £544 (Save £136)- buy here
  • Stella McCartney Futeni Woven High Top Trainers, £212 (Save £53) – buy here
  • Frame Le Doheny Leather Sandals, £308 (Save £77) – buy here

More Black Friday Homeware Deals

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  • Anthropologie Black Friday

Where is Selfridges?

There are currently four Selfridges stores:

  • London: 400 Oxford Street, London W1A 1AB
  • Birmingham: The Bullring, Upper Mall East Birmingham, B5 4BP
  • Manchester Exchange Square: 1 Exchange Square Central, Manchester, M3 1BD
  • Manchester Trafford: The Trafford Centre, Manchester, M17 8DA

How much does Selfridges delivery cost?

Selfridges has a lot of different delivery options – standard delivery will cost you £5 and can take up to five working days – and express delivery will set you back £8, but your order should arrive the next day.

However, if you sign up for Selfridges Plus you can get a year of unlimited deliveries for £10.

You can also do Click and Collect, Same Day London Delivery (when you order before 12pm), and international delivery – check all delivery information here.

Does Selfridges do student discount?

We're afraid to say that Selfridges doesn't currently offer any student discounts.

Does Selfridges offer any other discounts?

No, Selfridges doesn't offer military or NHS discounts either. The only way to currently save at Selfridges is by shopping their sale.

What time does Selfridges open?

Each of the different stores has different opening times – the London and Manchester Trafford Centre stores open at 10am every day except for Sunday when they open at 11.30am.

The Birmingham store opens at 9am Monday-Saturday, and 11am on Sunday – and the Manchester Exchange Square store opens at 10am Monday-Friday, 9am on Saturday and 11am on Sundays.

You can check out the store opening times here.

What time does Selfridges close?

Again, each of the stores has different closing times – London's store shuts at 9pm Monday to Saturday and 6pm on Sundays but the Manchester Trafford Centre store closes at 10pm Monday-Friday, 9pm on Saturdays and 6pm on Sundays.

The Birmingham shop shuts at 8pm Monday-Wednesday, 9pm Thursday-Saturday and 5.30pm on Sunday – and the Manchester Exchange Square store closes at 8pm every day except for Sundays at 5.30pm.

Read more info on store closing times here.

Can I buy a Selfridges gift card online?

Yes, you can buy gift cards online here, as well as in-store.

Can I use Selfridges gift cards online?

Absolutely, you can spend a Selfridges gift card online or in-store.

Does Selfridges have a loyalty card?

Selfridges doesn't have a loyalty card, but you can gain points to spend at Selfridges with other cards like Nectar, AMEX and Avios.

  • Shop Selfridges' current sale here

Check out all the biggest and best Black Friday deals now live here.

You can read up on everything you need to know about Black Friday 2021 in our trusty guide.

For more fashion, read all about the ASOS Black Friday 2021 sale here. 

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