Princess Charlotte's £45 Periwinkle dress sells out… but here’s where you can get one for a fraction of the cost

As she made way into the Lindo Wing to meet her new sibling for the first time, the world couldn’t get enough as she charmed the public with a royal wave, and in a floral blue dress.

Given that, it’s unsurprising the £45 Little Alice London Periwinkle dress she donned yesterday sold out in all sizes by last night.

It appears the young fashionista has her mum Kate to thank for the creation, as she and the brand owner – Alice Avenel – remain firm friends, having both attended Marlborough College together.

Despite the dress now being out of stock, those of you wanting to dress your little girl up like a princess need not worry.

We’ve brought to you the next best thing… and what’s more, it costs less than half the price.


  • Blue floral dress, £4 from George at Asda – buy now


  • Navy crew neck cardigan, £6 from George at Asda – buy now


This beautifully soft floral dress from Asda is cleverly designed to look like a skirt and top set.

It’s 100% cotton and perfect for birthdays and playdates.

Moreover, why not complete the look by adding this navy round-neck cardigan?

It can easily be buttoned up for when your little one is feeling the chill.

Meanwhile, Superdrug is selling a hot cloth cleansing kit for £4.99…. £24 cheaper than the Liz Earle version.

Previously, we mentioned Estee Lauder’s Double Wear foundation… and it’s £28 cheaper.



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