My son earns six figures as a 'child influencer' on YouTube – he doesn't go to school and he's saving to buy a shop

A CHILD influencer earns six figures from his cooking YouTube channel at the age of only 13 – he doesn’t go to school and he’s saving up to buy a shop.

Omari McQueen, 13, is a Youtuber who has been cooking from the age of eight.


Videos on his Youtube channel, Omari Goes Wild, specialise in vegan recipes and the benefits of cooking with healthy ingredients.

Omari is the youngest award winning vegan chef in the UK and even runs his own range of vegan dips, Dipalicious.

He is home-schooled at an online private school and learned to read from cookbooks.

Omari said he sees his work as a job, "something I want to do", but he has lots of hobbies, including basketball and drawing.

Susanna Reid asked his mum Leah how much Omari makes on Good Morning Britain today.

The mum paused for a while then said: “Um… enough.”

Richard Madeley said: “It's six figures isn't it? Well into six figures?”

Leah didn’t answer the question directly but denied Omari runs his Youtube for the money.

She said: “Omari is a vegan chef – he wants to bring people together through food without harming animals.

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“By him cooking vegan meals and showing people what he can do, he's been given so many opportunities – he met Gordon Ramsay and was part of that show, he was able to go to Sweden at the palace and speak about dyslexia, which he's passionate about.”

“He's not interested in getting pretty things, he's saving to open up a vegan chicken and chip shop.”

Author Gifty Enright who was also on the programme is against child influencers.

She said: “If Omari had a passion for coal mining, we wouldn't be having this conversation.

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“This is child labour dressed any other way you want it.

“When there are children out there expending their effort, we have to make sure they're protected.

“Not every parent is like Leah, who is grounded and able to guide the child.

 "When a child is in his bedroom churning out content – we're talking about the wild west of the internet here."

She said kids are working long hours and do not always have access to the money they're making or their money is not being looked after for them.

Leah said: “Omari didn't start Youtube because we wanted him to – my eldest son wants to be a producer, and he said 'You're really good at cooking, can I film you'?”

Other kid influencers have made millions from social media and even get sent £25,000 in freebies.

Influencers as young as toddlers and babies have gathered followings and popularity by posting photos online.


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