Fenty Beauty's Invisimatte is flying off the shelves – where to buy Rihanna's viral powder | The Sun

RIHANNA impressed audiences and viewers when she headlined this year's Super Bowl halftime show.

Midway through her set, the Diamonds hitmaker whipped out the Invisimatte Instant Setting & Blotting Powder, from her own label, Fenty Beauty, for a little touch up.

  • Fenty Beauty Invisimatte Instant Setting & Blotting Powder, £25 from Boots – buy here

Ever since the powder made its own Super Bowl debut, sales have skyrocketed.

Sales of the Invisimatte Instant Setting and Blotting Powder has soared by 315% overnight, while the Invisimatte range more broadly has also been a huge success racking up an increased 247% in sales.

Fenty Beauty's Invisimatte Instant Setting and Blotting Powder retails for £25, from Boots.


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The powder has been formulated with chia seed extract, and sodium hyaluronate, which work to provide a natural matte finish, absorb any shine and prevent flashback, without clogging pores, or looking cakey.

It also is cruelty-free, talc-free, as well vegan, so rest assured it is gentle for all skin types, no matter the sensitivities.

The Setting and Blotting Powder is suitable for all skin tones, and leaves the skin with a matte finish, and blurs pores for a flawless complexion.

The popular Fenty Beauty purchase is super easy to use, as all you have to do is pat the product, using a brush, onto the shine areas, which are usually the T-zone.

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The dainty slimline compact can fit neatly into the smallest of clutch bags, or even in a pocket, so you never have to leave home without it.

It's a hit with beauty fans, with one reviewing reading: "Best powder I've ever had, it does exactly what it says it will. Instantly takes the shine away and it stays away. Brilliant product!"

Another gushed: "This is my second time purchasing this powder and it is amazing at keeping me matte throughout the day! I have oily skin and this is a must have and all time favourite product of mine."

A third added: "The best invisible powder I’ve ever used. Works really well to fix your make up and also minimise pores."

The Invisimatte range also includes a powder refill, as well as blotting paper, and blotting paper refill, and portable brush to apply the Setting and Blotting Powder.

Prices range from £8 for the Invisimatte Blotting Paper Refill, to £25 for the Invisimatte Setting and Blotting Powder, or £19 for the Invisimatte Setting and Blotting Powder refill.

Fenty Beauty is available to shop at various retailers, both online and in store, including Sephora, Boots and Fenty Beauty.

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