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The simultaneous rises of TikTok and working from home have created the perfect storm for a new era of ridiculously comfortable clothing. Teens inadvertently show off their cozy attire while filming dance videos from their bedrooms, and a few thousand likes later, what they wear becomes coveted trends among those of us who favor sweatpants and leggings most days.
The Oversized Wearable Blanket from The Comfy is the peak example of their impact on our everyday outfit choices. Over the course of several months, it’s turned from a kid-friendly success story into an unironic wardrobe staple for people everywhere — and you can shop it for just $29 for the next six hours as part of Amazon Prime Day 2020.
The Comfy was unveiled during the 2017 season of ABC’s “Shark Tank” and has since become omnipresent on TikTok, with even major influencers on the app donning the brand’s plush-lined hoodies. The Original Comfy fuses the silhouette of a typical pullover hoodie, complete with a pocket, with the feel of your favorite fleece blanket. A one-size-fits-all garment made for everyone to enjoy? Think of it as the functional, modern answer to the Snuggie.
The hoodie has over 13,000 five-star ratings on Amazon. Shoppers warn that once you slip it on for the first time, you’ll never want to take it off. “I am someone who gets cold very easily and likes to be wrapped in blankets all of the time and this makes it so much easier and is so warm and cozy,” wrote one reviewer, who also called The Comfy’s wearable blanket the “best purchase” they’ve ever made.
Beyond staying cozy at home, the Comfy is the perfect companion for a chilly fall night spent outside. “My kids absolutely love this! We went to a lantern festival and it kept them warm the whole evening,” another reviewer wrote.
Amazon Prime members can shop The Comfy’s Original Wearable Blanket at the discounted price until 3 p.m. ET today. If you aren’t a member yet but still want to access the deal, sign up for a free 30-day trial. Once you do, you’ll be able to access all the major markdowns Prime Day has to offer.
Shop now: $29 (Originally $45); amazon.com
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