The Apprentice 2023: Everything to know ahead of its return

The Apprentice 2023: When is the start date? Who are the contestants? Who are the advisors? What happened last year? Everything you need to know as the reality game show makes its long-awaited return

  • Returning to screens for its hotly-anticipated 17th series on Thursday January 5, a new batch of candidates will battle it out to win Lord Alan Sugar’s investment
  • It’s the opportunity of a lifetime for a business owner, and the 18 entrepreneurs are all hoping to win the £250,000 cash injection and invaluable advice from the business magnate
  • With the new series just around the corner and the full line-up having been released just in time, here’s everything you need to know about the BBC game show…

The Apprentice returns to screens for its hotly-anticipated 17th series on Thursday January 5 as a new batch of candidates battle it out to win Lord Alan Sugar’s investment.

It’s the opportunity of a lifetime for a business owner, and the 18 entrepreneurs are all hoping to win the £250,000 cash injection and invaluable advice from the business magnate.

With the new series just around the corner and the full line-up having been released just in time, here’s everything you need to know about the BBC game show…

The Apprentice 2023: When is the start date? Who are the contestants? Who are the advisors? What happened last year? Everything you need to know as the reality game show makes its long-awaited return

When does The Apprentice 2023 start?

Thursday January 5 will see the popular show make its return – and it promises to be ‘bigger and better than ever’.

Series 17 will see a whopping 18 candidates – the most since series 13 – vie for Lord Sugar’s £250,000 business investment, with the competition as tough as ever as they’re thrown into the deep end from day one.

The upcoming BBC series will see the candidates flown to Antigua where they are tasked with creating and selling excursions to tourists.

While those not lucky enough to be whisked off to the sunny location in the first task will face their own tough challenges back home.

Other challenges awaiting the candidates this series include creating their own cartoon, making and selling street food, hosting immersive events and delving into the world of male beauty.

With more challengers facing them, the stakes for series 17 are higher than ever as the wannabe businessmen and businesswomen battle it out in the boardroom while hoping to avoid the dreaded black cab.

Meet the candidates: 1. Marnie Swindells 2. Simba Rwambiwa 3. Dani Donovan 4. Gregory Ebbs 5. Victoria Goulbourne 6. Reece Donnelly 7. Avi Sharma 8. Denisha Kaur Bharj 9. Bradley Johnson 10. Joseph Phillips 11. Mark Moseley 12. Megan Hornby 13. Shazia Hussain 14. Shannon Martin 15. Sohail Chowdhary 16. Kevin D’Arcy 17. Rochelle Anthony 18. Emma Browne

Who are the contestants?

This year’s group features nine men and nine women who will all do their best to impress Lord Sugar and his advisors, Baroness Karren Brady, Tim Campbell and Claude Littner.

It began in 2005 as a groundbreaking show which featured some of the country’s best young business minds hoping to secure a job with the then Sir Alan.

However the programme has slowly turned into a more reality TV-inspired fare, with big personalities gloating irreverently about their skills in business.

Among them are two sweetshop owners, two hairdressers, a martial arts instructor, and a pest control company owner and they will be put through their paces through a series of tricky tasks, with the first set in Antigua.

The 20th anniversary of the series will air next year, with Lord Sugar saying he would do 20 years and then retire, having invested over £3million of his own money over the years.

Meet all 18 candidates hoping to secure an investment for their business ideas.

ROCHELLE ANTHONY 

Glam: Rochelle owns a hair salon and academy in Bedfordshire and has compared herself to Kim Kardashian in the business world

Bathroom selfie: She describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with’

‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’

Rochelle owns a hair salon and academy in Bedfordshire and has compared herself to Kim Kardashian in the business world. 

She describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’

According to Rochelle, her biggest weakness is she doesn’t like the word ‘no’ and can’t let go, instead turning it into a ‘not yet’, but learns from her mistakes.

GREGORY EBBS 

Interesting: Gregory is the owner of an online antiques marketplace based in Shropshire and is also a local councillor, while he previously worked as a professional cannon-firer

Suits you! When he’s not firing cannons, a quick look on Gregory’s social media accounts prove he’s into history 

‘My biggest weakness, some could call a strength in my opinion, is sometimes being a little too unusual.’ 

Gregory is the owner of an online antiques marketplace based in Shropshire and is also a local coucillor, while he previously worked as a professional cannon-firer.

He says his USP is ‘my ability to think outside the box and try out new and different things’ and confesses to being ‘slightly more unusual than most’.

He says: ‘I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths. 

Speaking on his business idea, Gregory said: ‘I think the chances of making this business super successful is greater than anybody else’s, because it’s such a fantastic principle.’ 

AVI SHARMA

Youngest: Avi is this year’s youngest candidate, and works as a city banker in London. He describes himself as ‘confident’ and ‘optimistic’ and says he can ‘bring a smile to the most miserable face!’

‘Some say I’m delusional, I prefer the term optimistic.’

Avi is this year’s youngest candidate, and works as a city banker in London.

He describes himself as ‘confident’ and ‘optimistic’ and says he can ‘bring a smile to the most miserable face!’

He wants Lord Sugar’s investment to help get him out of the ‘rat race’ of a banking job, boasting: ‘I’m the hardest working rat he’ll ever meet.’ 

BRADLEY JOHNSON

Success: Bradley is a self-made businessman, who is the director of a construction company in North Yorkshire. He prides himself on his work ethic and drive which he claims has allowed him to create a business that turns over half-a-million after being made redundant just four years ago.

‘I have a business plan that will see us turn over seven figures after year three and who knows where else that could take us.’ 

Bradley is a self-made businessman, who is the director of a construction company in North Yorkshire.

He prides himself on his work ethic and drive which he claims has allowed him to create a business that turns over half-a-million after being made redundant just four years ago.

He admits that his biggest weakness is public speaking, confessing: ‘I was always the shy kid at school, I hated having to stand up and read in English lesson’. 

DANI DONOVAN

In it to win it: Dani owns a hair salon in Hertfordshire, which she started as a teenager and believes the key to business is ‘passion’

Dani, loves to share bikini-clad snaps from various tropical destinations when she’s not hard at work 

‘My biggest weakness is also my biggest strength.’

Dani owns a hair salon in Hertfordshire, which she started as a teenager and believes the key to business is ‘passion’.

She says she has a ‘unique’ personality and describes herself as ‘a different kind of business owner, which is a lot more relatable to people.’

Her self-confessed weakness, is ‘that nothing is ever good enough and that I always want more. This is a weakness because then I’m never content with what I have achieved. But it’s also a humongous strength – it is what has pushed me to come so far.’

She believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’

DENISHA KAUR BHARJ 

Brave: Denisha works as a financial controller in Leicestershire and says she’s not afraid of getting out of her comfort zone

‘I have always known what I wanted in life. I know the dreams I want to achieve. There’s only one Denisha Kaur.’

Denisha works as a financial controller in Leicestershire and says she’s not afraid of getting out of her comfort zone.

She describes herself as ‘strong, motivated and hard-working’ and says she can work under pressure, overcoming both professional and personal tests to reach success.

Denisha says she wants the investment opportunity because she wants to ‘be  mentored by the best to be the best.’

She argues she deserves it, because: ‘I’m a woman who wants to create an empire and have it all; to be able to provide for my family and to be an inspiration to young women. I dream big, but I work extra hard and know everything is possible.’ 

EMMA BROWNE

‘Workaholic’: Emma is a senior account executive in County Kildare and says she is ‘extremely competitive’ and a ‘workaholic’ who will ‘do anything succeed’

‘I am disgustingly competitive. I will go to any lengths to win this investment.’

Emma is a senior account executive in County Kildare and says she is ‘extremely competitive’ and a ‘workaholic’ who will ‘do anything succeed’.

She has over five years of hands-on sales experience and says she wants to ensure she will win tasks by being honest about her opinions.

Describing her business idea, she says: ‘I am confident that whether I win the investment from Lord Sugar or not, I am going to make my company one of the most successful ideas to ever come out of The Apprentice. Watch this space.

JOSEPH PHILLIPS

Unique: Joseph is a safari guide in South Africa, from Worcestershire and he believes that gives him the edge to be ‘unique enough to succeed in the process’, describing himself as the ‘James Bond of the business world’

‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’

Joseph is a safari guide in South Africa, from Worcestershire and he believes that gives him the edge to be ‘unique enough to succeed in the process’, describing himself as the ‘James Bond of the business world’.

He admits that his biggest weakness is his dyslexia and say he ‘struggled to keep my head above water’ at school and keep up with his peers.

But Joseph said the diagnosis has now become a driving force to succeed and go further as he wanted to prove that you can still be anything you want to be with dyslexia.

He graciously adds: ‘I don’t deserve Lord Sugar’s investment more than anyone else in the process, but I do think I have something that they don’t.’  

KEVIN D’ARCY

Money talks: Kevin is an accountant from Dublin who began his water sports equipment business during lockdown while juggling his job

‘With Lord Sugar as my business partner, I know we can ride that wave into the UK and beyond…’

Kevin is an accountant from Dublin who began his water sports equipment business during lockdown while juggling his job.

He claims his business has turned over just under half a million in two years and says that combined with his 10-year career in financial service sets him apart from the rest.

Kevin admits his biggest weakness to be: ‘I can be a little outspoken, so probably not knowing when to shut up.’

MARK MOSELEY

Ready: Mark is the owner of a pest control company in London, arguing that Lord Sugar can invest because the industry is worth hundreds of millions of pounds a year in the UK

‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’ 

Mark is the owner of a pest control company in London, arguing that Lord Sugar can invest because the industry is worth hundreds of millions of pounds a year in the UK.

He is also a former soldier who has worked all over the world in remote and hostile environments, meaning he should be right at home in the boardroom.

He describes himself as ‘very talkative with the charm to match – I can sell to anyone’ and claims to have met celebrities and members of the royal family.

Mark confesses he can be ‘a little bit over-confident from time to time’ but explains that ‘people buy into confidence’.

MARNIE SWINDELLS 

Impressive: Marnie is a court advocate in London who is also a gold medal-winning boxer and imaginative businesswoman who is ready to face off against the other candidates


Cut it out! Marnie has ‘experience in the boxing industry,’ is not afraid to flaunt her assets and looked great in a criss-cross bikini on her socials 

‘I have fought tooth and nail to get to where I am today with my business.’ 

Marnie is a court advocate in London who is also a gold medal-winning boxer and imaginative businesswoman who is ready to face off against the other candidates.

She says her USP is her ‘imagination and creativity’ but admits her passion and eagerness can sometimes translate as being too ‘headstrong’.

She says she deserves Lord Sugar’s investment because: ‘I think that taking the experience I have in the boxing industry and all the experience that he has in the business industry, together we would be a winning combination.’

MEGAN HORNBY

 

Hopeful: Megan is the owner of a sweet shop and café in East Yorkshire and says her business has a ‘real niche’ in a gap in the market

Not to be outdone: Megan has also shared a series of glam images including one of herself at Disney wearing a black plunging number

‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’

Megan is the owner of a sweet shop and café in East Yorkshire and says her business has a ‘real niche’ in a gap in the market.

She says her biggest asset is her honesty, saying it’s the ‘most important thing in business’.

Her biggest weakness is her ambition, confessing: ‘I can take too many things on, and sometimes I need to focus on certain aspects.’

She says she should have the £250k because: ‘I really think that with Lord Sugar’s investment, my business could be nationally recognised’. 

REECE DONNELLY

Savvy: Reece is the owner of a performing arts school in Glasgow who is determined to become the first Scottish candidate to secure Lord Sugar’s investment

‘I’m going to be turning over a million pounds before I’m thirty.’

Reece is the owner of a performing arts school in Glasgow who is determined to become the first Scottish candidate to secure Lord Sugar’s investment.

He says he is the youngest CEO of a further education college in the UK and says he has ‘all the experience, drive, and personality’ to succeed.

He admits that he can be guilty of neglecting the grunt work, saying: ‘Admin or accounting tasks aren’t quite for me’ but that this makes him a better leader who is able to delegate.

Reece says he wants to prove: ‘Scotland is filled with forward-thinking entrepreneurs and that we are not in fact a haggis-eating, kilt-wearing nation.

SHANNON MARTIN

Here comes the bridal expert: Shannon is the owner of bridal boutique from West Yorkshire and is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry

Money on her mind: Shannon claims she can ‘make Lord Sugar millions’ also looks fantastic in a series of glam plunging frocks

‘Lord Sugar needs to be my next business partner, so I can make him millions.’

Shannon is the owner of bridal boutique from West Yorkshire and is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.

She admits she struggles to prioritise and plan because ‘I want everything now’ and that it can cause a bit of stress.

She believes she deserves the investment because: ‘There are not many other businesses that design, and manufacture wedding dresses made solely in the UK, which is exactly what my business plan is.’

SHAZIA HUSSAIN

Inspiring: Shazia is a technology recruiter in London and wants to inspire a varied representation of diverse women in the world of business

‘I don’t need any friends in business. I am here to win this.’

Shazia is a technology recruiter in London and wants to inspire a varied representation of diverse women in the world of business.

She says her ADHD is both her USP and biggest weakness, saying she can process information faster, react quicker and see things differently, but can lose concentration quickly.

She says she should get the win because: ‘It’s important to see a varied representation of women, including women with neurodiversity in business, as people with neurodiversity are linked to being increasingly successful within the corporate sector. I hope that I’ll encourage more people like me not to be ashamed of their difference.’

SIMBA RWAMBIWA

Perfectionist: Simba is a senior sales representative from Birmingham and says he’s a perfectionist as he always wants to ‘get things right’

Simba in a smiling image taken from Instagram with his partner  – he says he deserves the investment opportunity because his business guarantee profit, ‘but also guarantees to improve the quality of peoples’ lives’

‘My USP is myself. If people can’t buy into you, they’ll never buy anything from you.’

Simba is a senior sales representative from Birmingham and says he’s a perfectionist as he always wants to ‘get things right’.

He says he deserves the investment opportunity because his business guarantee profit, ‘but also guarantees to improve the quality of peoples’ lives’.

SOHAIL CHOWHARY

Kickass: Sohail owns a martial arts school in Southampton and wants the other candidates to be ‘wary’ of him

Fast and furious: Flash Sohail loves fancy cars and said his ‘biggest asset is ‘turning my laziness into a positive by creating smart solutions and simple shortcuts to difficult problems’

‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’ 

Sohail owns a martial arts school in Southampton and wants the other candidates to be ‘wary’ of him.

He says his biggest asset is ‘turning my laziness into a positive by creating smart solutions and simple shortcuts to difficult problems.’

He admits his biggest weakness is not listening to others when ‘on the very rare occasion I might be wrong’ but says: ‘I’ll always be the person that looks out for the little guy and sometimes that means that I will put emotions before business.’

Sohail is proud to have grown up in a council house and worked his way up and adds: ‘Owning a martial arts business means Lord Sugar can learn how to kick ass for free.’

VICTORIA GOULBOURNE 

Success story: Victoria is the owner of an online sweet business in Merseyside, which she began in lockdown and has since become a social media success


Naughty but nice: Victoria also stands out on Instagram, wearing a skimpy blue triangle bikini with high-leg briefs

‘My business took off quickly and with Lord Sugar’s investment I know it could fly.’

Victoria is the owner of an online sweet business in Merseyside, which she began in lockdown and has since become a social media success.

Thanks to her experience as a former flight attendant she has travelled all over the world and says: ‘I’m not afraid to take on a challenge.’

Victoria says she can be ‘direct and outspoken’ but puts this down to her passion and knowledge of what works.

She says she deserves the investment because she is ‘adaptable’ and has a ‘keen business acumen’ after changing careers in the pandemic.

From the beach to the boardroom! The latest Apprentice hopefuls are a bunch of bikini-clad beauties on their social media accounts who wouldn’t look out of place on Love Island 

The new series of The Apprentice is set to start on January 5 on BBC One. 

And some of the female hopefuls keen to impress Lord Alan Sugar and secure a life-changing £250,000 cash injection for their businesses look like they wouldn’t look out of place on Love Island. 

A look through their various social media accounts shows the business-minded beauties posing in bikinis from various tropical destinations around the globe. 

Who are the advisors?

Lord Sugar will be joined by his trusted advisors Baroness Karren Brady and Tim Campbell MBE, who’ll be on hand to report back the candidate’s progress to the boss.

The new series will also see the return of no-nonsense businessman Claude Littner for two episodes, after he missed having a main role in the last series due to a horrific cycling accident. 

In addition to the main show, comedian and actor Tom Allen will return as host of The Apprentice: You’re Fired which will air weekly on BBC Two after the primary programme.

Dream team: Lord Sugar (centre) will be joined by his trusted advisors Baroness Karren Brady and Tim Campbell MBE (right), who’ll be on hand to report back the candidate’s progress to the boss

Hooray! The new series will also see the return of no-nonsense businessman Claude Littner for two episodes, after he missed having a main role in the last series due to a horrific cycling accident

Who won last year’s series?

Harpreet Kaur was crowned as the winner of The Apprentice and took home Lord Sugar’s £250,000 investment after a dramatic final showdown against Kathryn Burn.

The dessert parlour owner, 30, said she plans to ‘level up’ her successful coffee and cakes business after her victory in a bid to become a leading brand in the UK.

Speaking about her victory, Harpreet, who also runs a sweet treat delivery company, gushed: ‘I cannot believe Lord Sugar has chosen me to be his business partner!

‘I have dreamed of this moment, and it just completely proves that if you work hard and you believe in yourself, dreams do come true.’

The dedicated businesswoman said she isn’t in the business to ‘make friends’ but plans to ‘make money’ in her new partnership with business magnate Lord Sugar.

She said: ‘I’m definitely not in business to make friends, I’m here to make money, and I’m pretty sure Lord Sugar isn’t looking for a new mate.’

Victory! Harpreet Kaur was crowned as the winner of The Apprentice and took home Lord Sugar’s £250,000 investment after a dramatic final showdown against Kathryn Burn

The explosive all-female final saw Harpreet and Kathryn go head-to-head to prove to Lord Sugar to prove why they deserved the £250,000 investment money.

In the final boardroom before Lord Sugar made his decision, Karren Brady and Tim Campbell described Harpreet as ‘respected’ but questioned whether her business venture would be ‘scalable’.

Tim, 44, said: ‘She’s been a really good candidate. Lots of the other people in the process really respect her, they followed her and she’s delivered several times.’

While Karren, 52, asked: ‘The question you have to ask yourself is, is it scalable? What is unique that turns her from her two stores, to the 100 stores that she has the ambition to be?’

Speaking about Harpreet’s opponent Kathryn, who owns an online pyjama shop, Karren said she considered herself an ‘expert’ when she was only just starting to build her business.

Wow: Harpreet couldn’t contain her delight as she won the £250k investment

She added: ‘She thinks she’s an expert when she’s really just beginning to build her business – when you questioned the jungle trend, she wasn’t having it – the whole part of being your business partner is to take on board your advice.’

But Tim said: ‘If she listens, takes the wise words, this could be one.’

After a last impassioned pitch from each finalist, Lord Sugar made his much-anticipated final decision, bringing to an end a jam-packed series.

He said: ‘It is a very, very difficult situation for me…Harpreet I’m not sure whether this business is scalable or whether you are trying to do too much and that’s what I’m worried about at the moment.

‘Kathryn, I’m concerned on the longevity of it, and the popularity of it, it’s very hard, this is difficult for me…

‘A lot of the companies that I invest in are a start from scratch situation, basically what Kathryn is proposing, so ladies, I think that I’ve decided now… Harpreet, you’re going to be my business partner.’

Head-to-head: The explosive all-female final saw Harpreet and Kathryn go head-to-head to prove to Lord Sugar, 75, to prove why they deserved the £250,000 investment money 

THE APPRENTICE 2023: MEET THE CANDIDATES

AVI SHARMA

Occupation: City banker

Location: London

Key info: Youngest candidate and believes that Lord Sugar’s investment will get him out of the “rat race” of city banking

He says: ‘Some say I’m delusional, I prefer the term optimistic.’

DANI DONOVAN 

Occupation: Hair salon owner

Location: Hertfordshire

Key info: Believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’

She says: ‘I think I’m a different kind of business owner, someone who is a lot more relatable to people.’

EMMA BROWNE

Occupation: Senior account executive

Location: County Kildare

Key info: Laser focused on making her unique business idea a resounding success

She says: ‘I am disgustingly competitive. I will go to any lengths to win this investment.’

JOSEPH PHILLIPS

Occupation: Safari Guide

Location: Worcestershire

Key info: The “James Bond of the business world” with a degree in Zoology

He says: ‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’

MARK MOSELEY

Occupation: Pest control company owner

Location: London

Key info: A former soldier who says he can ‘sell to anyone’ with the gift of the gab

He says: ‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’ 

MEGAN HORNBY

Occupation: Sweet shop and café owner

Location: East Yorkshire

Key info: She says her business fills a gap in the market and has the potential to be nationally recognised.

She says: ‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’

ROCHELLE ANTHONY

Occupation: Hair salon and academy owner

Location: Bedfordshire

Key info: Describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’

She says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’ 

SHAZIA HUSSAIN 

Occupation: Technology recruiter

Location: London

Key info: Wants to champion a varied representation of diverse women in the world of business

She says: ‘I don’t need any friends in business. I am here to win this.’

SOHAIL CHOWHARY 

Occupation: Martial arts school owner

Location: Southampton

Key info: Raised in a council house and worked hard to create business and warns other candidates to be ‘wary’

He says: ‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’

BRADLEY JOHNSON 

Occupation: Director of construction company

Location: North Yorkshire 

Key info: Self-made business that turns over half-a-million after being made redundant just four years ago

He says: ‘I have a business plan that will see us turn over seven figures after year three and who knows where else that could take us.’

 DENISHA KAUR BHARJ 

Occupation: Financial controller

Location: Leicestershire

Key info: Says she wants the investment opportunity because she wants to ‘be mentored by the best to be the best’

She says: ‘There’s only one Denisha Kaur.’

GREGORY EBBS

Occupation: Owner of an online antiques marketplace

Location: Shropshire

Key info: Previously worked as a professional cannon-firer in Malta

He says: ‘I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths.’

KEVIN D’ARCY

Occupation: Accountant

Location: Dublin

Key info: Started his water sports equipment business during lockdown, whilst working in his job in the financial services

He says: ‘With Lord Sugar as my business partner, I know we can ride that wave into the UK and beyond…’

MARNIE SWINDELLS 

Occupation: Court advocate

Location: London

Key info: A gold medal-winning boxer and imaginative businesswoman

She says: ‘I deserve Lord Sugar’s investment because I have given my blood, sweat and tears to my business.’

REECE DONNELLY

Occupation: Theatre school owner

Location: Glasgow

Key info: Is determined to become the first Scottish candidate to secure Lord Sugar’s investment and claims to be the youngest CEO of a further education college in the UK

He says: ‘I’m here to prove that Scotland is filled with forward-thinking entrepreneurs and that we are not in fact a haggis-eating, kilt-wearing nation.’

SHANNON MARTIN

Occupation: Bridal boutique owner

Location: West Yorkshire

Key info: Is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.

She says: ‘Lord Sugar needs to be my next business partner, so I can make him millions.’ 

SIMBA RWAMBIWA

Occupation: Senior sales representative

Location: Birmingham

Key info: Is a self-confessed ‘perfectionist’ who says his business will improve the quality of people’s lives

He says: ‘If people can’t buy into you, they’ll never buy anything from you.’

VICTORIA GOULBOURNE 

Occupation: Owner of online sweet business

Location: Merseyside

Key info: Former flight attendant who started business in lockdown which grew into social media success

She says: ‘I’ve travelled all over the world and am not afraid to take on a challenge.’

 

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