Burnout hits ad agencies

Hello and welcome to Insider Advertising for April 19. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Ad agency burnout.
  • Netflix cancellations.
  • Top social brands.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Advertising professionals say the pandemic has led to increased workloads that are causing burnout and some people to leave the industry.Thomas Trutschel/Getty Images

Burnout is taking a toll on advertising employees’ mental health, and it’s causing some to quit

  • Some ad agency employees say some clients have been demanding faster responses and shorter turnaround in the pandemic, Lindsay Rittenhouse and Patrick Coffee reported.
  • Some reported working up to 75 hours a week to keep up, and others have quit, citing burnout.
  • But fear of layoffs and losing clients has made it hard for employees and agencies to push back.

Read the story.

Also read: Advertising confessions: 9 current and former staffers at companies like WPP and Publicis share stories of pandemic burnout

“Bridgerton” is currently streaming on Netflix.Liam Daniel/Netflix

Netflix cancellations fell during the first quarter to their lowest level in 2 years, exclusive web-tracking data suggests

  • Netflix made big subscriber gains amid the pandemic, and new data suggests it’s retaining customers, Ashley Rodriguez reported.
  • Visits to Netflix’s cancellation page fell in the first three months of 2021, SimilarWeb found. 
  • Netflix reports earnings for the first quarter of 2021 on Tuesday. 

Read the story.

Guests attend SHEIN Summer Pop Up Preview Evening on May 23, 2019 in London, England.Dave Benett/Getty Images for SHEIN

New data reveals the top 10 brands on Instagram, TikTok, and YouTube — from Shein to Epic Games 

  • New data reveals the most talked about brands on Instagram, TikTok, and YouTube in 2020, Sydney Bradley reported.
  • Influencer-marketing platform HypeAuditor analyzed 12 million Instagram accounts, 4.5 million YouTube channels, and 5.2 million TikTok accounts throughout 2020.
  • Shein, Netflix, and Fashion Nova came out on top. 

Read the story.

More stories we’re reading:

  • About a dozen OAN employees have quit in recent months as some staffers don’t believe the stories run on air, report says (Insider)
  • Law firms, recruiters, and marketers dish on how they’re gearing up for a gold rush from New York’s blockbuster move to legalize cannabis (Insider)
  • Startup founders, VCs, and lawyers open up about the dark world of dirty term sheets, where shrewd investors screw them over (Insider)
  • Snapchat has become an on-demand delivery app for teens to score illegal drugs. Some kids are dying after taking one pill. (Insider)
  • Facebook plans to go after Clubhouse — and podcasts — with a suite of new audio products (Vox)
  • ABC News scrambles to fill top producer slot at ‘Good Morning America’ (Variety)
  • The Oscars are a week away, but how many will watch? (New York Times)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Disclosure: Mathias Döpfner, CEO of Business Insider’s parent company, Axel Springer, is a Netflix board member.

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