Mars and Snickers bars are to get a healthy makeover with big reductions in the amount of sugar they both contain, it has emerged.
New versions of existing “more protein” varieties will be launched on the high street next January in a bid to tackle concerns about soaring obesity rates.
Confectionery giant Mars Wrigley said the new Mars Protein will contain 17.5g of sugar, 40 per cent less than the current bars that help you “work, rest and play”.
The Snickers Protein will contain 14.1g of sugar, which is 30 per cent less than the original.
Each of the new kinds will also contain 10g of protein, around half that of both existing ones.
Trade magazine The Grocer reported that the two new products will be followed later in 2019 by a new low-calorie range of “single-serve” bars.
These will contain less than 100kcal, around half of the original bars in some cases.
The newly-merged firm said the range will include Mars, Snickers, Twix, Milky Way Crispy Rolls and Ripples.
According to The Grocer these are the latest in a series of innovations since the appointment of Frenchman David Manzini as the firm’s new UK boss last year.
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Skittles Chewies, Starburst Minis and Maltese Truffles have all been launched in the past six months.
Mr Manzini said tinkering with the recipe of 100-year-old brands while keeping the “signature taste” is necessary to comply with “the health and wellness agenda”.
He told the magazine: “It is a challenge the Government and the country are facing and we need to support it.
“It is not a business opportunity but a business responsibility.
“There is a lot of talk about disruption in the market and I think we have a role to play in this by bringing in new brands and new disruption ourselves."
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