The girl was in the shop with a family member in Bury, Greater Manchester, when the incident occurred at around 4.30pm on Tuesday 11 September.
A man walked behind her and groped her while she was looking at clothes on the first floor.
He then continued to follow the girl around the shop and when she stopped for a second time, she felt her skirt being lifted.
Upon turning around, she noticed what is believed to be a mobile phone in the man’s hand.
The girl ran to a member of her family and told them what had happened.
While the family member and the victim were still inside the store, the offender reappeared and – not realising the girl’s family member was close by – attempted to approach the girl again.
The family member challenged the man, who became very agitated and quickly made off through the main entrance.
Police have now released an image of a man they want to speak to in connection with the incident.
PC Stephen Raine of GMP’s Bury Division said: “This was a blatant and repeated sexual assault of a young girl when she was simply out shopping with family.
“We are determined to find who has committed this offence.
“We would ask anyone who recognises the man in this picture, or has any information, to get in touch immediately.”
Anyone with information should call police on the dedicated number for the town centre officers, 0161 856 8181, or the independent charity Crimestoppers, anonymously, on 0800 555 111.
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