From the Kardashians to even Rihanna, these famous faces have been braving the subzero temperatures all in the name of fashion.
Taking inspiration from 23-year-old Kendall Jenner, who posted a snap on Instagram last month, the famous faces have followed suit with their own daring snaps.
Sister Kourtney, 39, was first to copy, taking to social media with a very similar pose in the same setting.
"Copied Kendall." She wrote on Instagram.
And they're not the only ones embracing the cold, with the likes of Georgia Toffolo, Mariah Carey and Pixie Lott also stripping off for the snow.
Sahara Ray, 25, struck a very similar pose in a neon yellow, underboob bikini.
The model didn't look a bit cold as she took to the slopes last week.
24-year-old Toff even chose to shovel snow in her bikini, while Rumer Willis posed surrounded by a wintry backdrop.
And Kim Kardashian has also taken to the snow wearing very little – but the 38-year-old did manage to keep her legs warm in huge furry snow boots.
Pixie Lott, meanwhile, looked relaxed as she even SAT DOWN in the snow during a holiday to Verbier.
Rihanna and Mariah Carey have also braved the icy temperatures in nothing but their swim gear.
Taking to Instagram to show off the snap a couple of years ago, 48-year-old Mariah revealed it was an Aspen "tradition" while Rihanna celebrated her 26th birthday posing in the snow.
We're cold just looking at these…
Earlier this week, we told you women are mocking the new VERY high-cut bikini trend saying they’ve ‘had less intrusive smear tests’.
We also revealed Topshop is selling a snake-print version of Holly Willoughby’s sell-out midi dress for £55.
And we showed you three-year-old fashionista Hollie Lawlor racks up thousands of likes on Instagram as she twins her latest looks with style queen Holly Willoughby.
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